#103 The God Of War Scene That Almost Got Cut

The team only had a year to implement this weapon and with all the bugs, flaws and everything else may have cut the scene out entirely! I’m so glad they didn’t, that is what made the game “worth it” for me.

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Elena Segal To Head Apple Music Global Publishing Division

Apple Music is gearing to expand its music industry presence. The company is slated to launch a new international division that is focused on publishing. With this, Apple Music has picked Elena Segal to head the technology company’s internal music publishing division.


Apple To Launch A Global Publishing Division


Before serving Apple Music, Segal has worked previously as iTunes International’s legal director. Now, she is appointed as the Apple Music’s Global Director of Music Publishing. This means that with her position, Segal would actually be overseeing a team created purposely for several different departments.


Each department would directly report to Segal, and this includes the Operations, Publisher Relations, Commercial, and, A&R. A&R which stands for artists and repertoire. In case you don’t know, the A&R helps Apple Music to discover and develop performers and songwriters.



There’s a high expectation to Segal when it comes to the company’s operation in both the United States and the United Kingdom. But the job seems easy for Segal as she has previous experienced handling global positions in the company. In 2016, Segal had worked on expanding the iTunes Store internationally. She also played a key role when Apple launched the Apple Music department globally.


News of Segal’s new appointment broke when Apple CEO Tim Cook appeared on Bloomberg TV. The Apple official has announced that Apple Music surpassed 50 million subscribers. It is planning to increase its subscribers base, according to Apple Music. At present, it has 38 million subscribers since March, with a noted increase of 12 million subscribers.



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An Apple Watch A Day Can Keep the Doctor Away

An apple a day keeps the doctor away is an adage as valid today as it was then; however, this time we are picking a different kind of Apple – an Apple Watch, to be exact. A few months ago, CNBC reported that Apple was coming out with a smartwatch that could potentially monitor the tendency to develop diabetes with 85% accuracy. Apple CEO, Tim Cook, a big fan of the Apple watch tested a monitoring device that tracked his blood sugar levels in response to factors like  food, exercise, and stress.

This non-invasive and continuous monitoring (as opposed to current methods that monitored blood sugar levels through intermittent pricks or blood drawing) was supposedly a project started by the late Steve Jobs. CNBC revealed that Apple has also bought a company called Cors sometime in 2010 when its then CEO Bob Messerschmidt (later absorbed by Apple) piqued Job’s interest in “sensor technologies for health and wellness”.

A few years ago, Apple reportedly hired a small team of bioengineers who worked on this secret project of developing non-invasive sensors somewhere in Palo Alto.The project apparently has advanced to the testing stage and was tried out in the Bay area.

Called the holy grail of smart wearables its entry into today’s healthspace is timely since the incidence of obesity, diabetes, and the slew of chronic metabolic diseases that result directly from the excess sugar in the bloodstream is alarming. Back in 2014, CDC reported that more than a third of those over 20 had prediabetes and that a full 12% of adults developed diabetes or were born diabetic.

Other apps monitor heart rate, breathing, and blood pressure but this Apple innovation is the first of its kind that could give some sort of “biofeedback” about sugar levels throughout the day so that the wearer could respond correct his diet, level-up exercise, and modify his lifestyle, in general. According to Cook, “It’s mentally anguishing to stick yourself many times a day to check your blood sugar.” Obviously, if this can be done painlessly, cheaply, and conveniently, more people will be able to monitor their health and can “self-correct” so as not to cross the bridge to developing full fledged diabetes from a metabolic syndrome state.

Speculations fly on the nature of the sensors. Some sources hinted that it could be optical in nature. The cost of the project is estimated to cost up to a billion dollars but the Apple Watch’s implications in healthcare is enormous. It is of no surprise that Aetna, a leader in health insurance was supposedly in secret talks with Apple to bring the watch to its 23 Million members. A successful piloting of this gadget would make it a “must-have” wearable – could embedding sensors on Apple phones be far behind?

Already, the Google life science team is at the heels of rival Apple with its own foray into smart contact lenses that can detect blood sugar levels. Started in 2015 with partner DexCom, Google hopes to market a miniature device, probably the size of a bandage.



Apple Accessory: Apple Airpods Sold Out Until January

Apple users across the globe may not be able to appreciate the news about its accessory. The Cupertino-based tech company’s Bluetooth accessory, the Apple Airpods is already sold out at Apple stores until January 2018.

Apart from Apple Store, other retail stores like Best Buy and Target have reported the same information. However, AT&T, which is another online store enticed more customers when it announced that the store would implement a two-day delivery with a payment of $14.95 as deliver fee.

It can be recalled that Apple has introduced the Airpods back in 2016. The tech company’s Bluetooth accessory was actually scheduled for its debut back in October last year. Apple said that it encountered some production issues with Airpods.

Such problem pushed the tech company to debut the Bluetooth accessory until late December. But the public’s positive reviews of Apple’s Airpods which resulted in an immediate sold out of the accessory is not surprising, according to an analyst.

Airpod as a hottest mobile accessory?

For instance, Tim Bajarin, an analyst with Creative Strategies, said that Airpods had been the “hottest of all the wireless earbuds for months.”

Bajarin added that Apple’s bluetooth accessory gained popularity among people because of the device’s price and sound quality.

Back in May, Apple CEO Tim Cook said when asked about the supply issue of Airpods: “We have increased production capacity for AirPods and are working very hard to get them to customers as quickly as we can, but we are still not able to meet the strong level of demand.”

Meanwhile, the tech company’s latest iPhone iterations have removed the standard headphone jack. This prompted Apple users to buy the wireless Airpod as the major replacement for a headphone jack.

And now, online reports suggest that some Apple users have traded their Airpods at auction sites like eBay for a more expensive price. Some users have reportedly jacked-up the price of their Airpod to rake more profits in selling the accessory.

Apple has yet to comment on the issue.

Apple News: Tech Giant To Invest $390-M in Finisar

Cupertino-based Apple Inc. is planning to pour a huge amount of money in Finisar. Finisar is a leading global company in optical communication, CNET reported on Thursday.

Apple’s investment in Finisar will fund innovative chip for its iPhone. Apple will cash out $390 million for iPhone’s new Face ID and animojis, and among others.

Apple’s investment to Finisar will be sourced from the company’s $1 billon Advanced Manufacturing Fund. It is worthy to note that this is not the first time that Apple made such move. Just this week, the Cupertino-based tech company has also announced earlier this week, which it acquired Shazam, a music recognition app.

Finisar’s Texas plant will produce the chips needed for Apple’s iteration. Finisar, the laser chip maker, will eventually utilize the Apple’s money to refurbish its manufacturing plant in Texas. The company’s manufacturing plant was closed back in 2012. The Texas plant is located in the town of Sherman where it spans 700, 000-square foot as it provides the job for 500 workers.

Why Apple pick Finisar?

And the good news is that Finisar will start shipping the mobile chips in the second half of 2018. Many tech analysts claim that Apple’s move to invest in Finisar is something different. Why? Because Apple is seldom seen to buy companies such as in the case of Finisar.

Also, Apple selected Finisar because it also wants to fund research and development of innovations related to technology. Aside from this, the company’s move certainly demonstrates of its intention to provide technological jobs for the Americans. It can be recalled that President Donald Trump publicly criticized Apple because it outsources tech jobs to China.

But Apple CEO Tim Cook belied Trump’s claim, saying that Apple has provided a million jobs in the US. Accordingly, Finisar is not the only company that benefited from the Advanced Manufacturing Fund, a fund intended for US manufacturing companies.
Corning, a company that manufactures Gorilla Glass displays in smartphones, is the first company to avail the Advanced Manufacturing Fund.

Cook: Try third party maps for your Apple iOS 6 devices

After cutting ties with Google Maps, Apple developed their own Maps app to the dismay of millions of Apple users. With criticisms hounding the company due to their native Maps app, Apple CEO Tim Cook issued an apology last week due to the company’s failure to provide its consumers a usable and worthy replacement for Google Maps.

In lieu of the shortcomings of their own Maps app, Cook has collated a number of third-party maps app in the Apple App Store putting them in the heading “Find maps for your iPhone”.

Here you can see about 13 Maps apps, ranging from free to premium apps. You can choose between the free MapQuest, to the paid versions of Gokivo GPS Navigator or Magellan RoadMate USA.

Though Cook said that Apple users should be more patient in their native Maps app, he suggested that for the meantime, Apple users can download app such as MapQuest and Waze in the App Store.

If you would like to use Google Maps, then users can go to the Website of Google Maps where they can use it there. You can also use Nokia maps on its Website.

For iPhone 5 users, majority of these Maps app doesn’t support your device as of now.

Image Source: macobersver.com

Apple to pull the plug on Ping this October

Ping will bid adieu when Apple releases their latest version of the iTunes this October.

According to Apple, they have decided to pull the plug on the music-themed social network that enables individuals to follow their favorite artists. They have since stopped accepting new registrants and will cease to exist after September 30.

This was announced by Apple after the iPhone 5 keynote address through its iTunes section.

Launched way back in 2010, Ping never got the same hype as other social networking sites. In fact, it has caused a dent between Apple and Facebook.

According to Apple CEO Tim Cook, “We tried Ping, and I think the customer voted and said ‘This isn’t something that I want to put a lot of energy into.”

Analysts hailed Apple’s move as this will enable them to focus solely on their products and let Twitter and Facebook run the social networking show.

iTunes latest iteration is reportedly going to have a Facebook “Like” button on each page to make it easier for users to share albums, apps, movies, music and more to their Facebook buddies.

Do you think that Apple’s decision to pull Ping out of their business is a sound strategy?

Image Source: venturebeat.com

Apple cuts Ping, embraces Facebook in iOS 6

Apple is cutting the electricity on their social networking experiment by pulling the plug on their iTunes Ping.

Reports have been circulating that Apple has decided to call it quits with their social networking dream, because users were not so keen with Ping. The latter encourages users to follow their favorite artists and keep tabs of what their peers are buying and listening in iTunes.

In a report by Techradar they cited that Apple was able to annoy the social networking leader Facebook when they launched last 2010. This thus, began a sour relationship between the two companies.

Apple has decided to finally accept Facebook wholeheartedly with the latter full integration in Apple’s latest iOS 6.

The report also cites that Ping currently exists within iTunes 10.6.3 but is a non-functioning feature when we speak about iOS 6 Beta. They also added that Ping will be gone when iTunes 11 and iOS 6 will be launched sometime this year.

Apple CEO, Tim Cook, admitted that the Ping project was unsuccessful. He said, “We tried Ping, and I think the customer voted and said ‘This isn’t something that I want to put a lot of energy into’”.

Have you ever tried Ping and did Apple just waste their time developing it?

Image Source: theverge.com

Apple to announce new updates at the WWDC

Apple has used the Worldwide Developers Conference as their springboard to reveal their new iPhone software the past few years.

This year’s edition of the annual event doesn’t look different, as Apple’s CEO, Tim Cook, is expected to reveal their latest iPhone software. Not only that, but analysts also believe that the CEO will also announce updates of the Mac computers and publicize future releases.

A year ago, Apple showed off the iPhone 4 during the WWDC. But people are not keen on the fact that Apple will show a model of their “rumored” iPhone 5.

As for the company’s latest software, the iOS 6, features are still unknown. As to the date of its availability to consumers, Apple hasn’t revealed any date as of the moment.

Last year, Apple launched the iOS with the addition of iPhone’s virtual assistant “Siri”. This year, analysts say that they are not expecting a dramatic update, though they said that they are expecting “modest” improvements for Apple’s current version.

Some say that tighter integration of Facebook and Twitter are two of the most expected updates.

Will the new iOS 6 be a preview of Apple’s latest iPhone model? We will soon find out.

Image Source:ismashphone.com

DriversEd.com defends fake ID app

Gary Tsifrin of DriversEd.com, the company that created the License app, defended the application after it was pulled by Apple from the App Store.

Tsifrin explained that the images resulting from the app will not be usable to create counterfeit licenses because it has a low image resolution, used different fonts and has the company’s logo in it.

“It would take a lot more expertise to rejigger the driver’s license app [to create a fake license],” Tsifrin noted. “It would be much easier to start from scratch.”

The controversial app was pulled out by Apple after receiving complaints that the app can be easily used to create fake driver’s licenses. Pennsylvania Senator Bob Casey, who joined the Coalition to Secure Driver’s Licenses, were among those who made their concerns clear.

Casey, though the coalition, released a letter addressed to Apple CEO Tim Cook stating that, “National security systems depend on the trustworthiness of driver’s licenses, yet with a counterfeit license created by the app, a terrorist could bypass identity verification by the Transportation Security Administration, or even apply for a passport.

Tsifrin was all for the Senator’s drive in securing government IDs, this time however, he says that the app was mistakenly attacked, especially since the company was not contacted for their side of the story.

“In this case no one looked at the app,” he shares. He also points out that the there had been no reports of instances where the app was used to create fake IDs in the two years that it has been released.

So uhm, just a thought, will Photoshop be pulled out from the market too? 😉

Image credit: fark.com




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