Ping will bid adieu when Apple releases their latest version of the iTunes this October.
According to Apple, they have decided to pull the plug on the music-themed social network that enables individuals to follow their favorite artists. They have since stopped accepting new registrants and will cease to exist after September 30.
This was announced by Apple after the iPhone 5 keynote address through its iTunes section.
Launched way back in 2010, Ping never got the same hype as other social networking sites. In fact, it has caused a dent between Apple and Facebook.
According to Apple CEO Tim Cook, “We tried Ping, and I think the customer voted and said ‘This isn’t something that I want to put a lot of energy into.”
Analysts hailed Apple’s move as this will enable them to focus solely on their products and let Twitter and Facebook run the social networking show.
iTunes latest iteration is reportedly going to have a Facebook “Like” button on each page to make it easier for users to share albums, apps, movies, music and more to their Facebook buddies.
Do you think that Apple’s decision to pull Ping out of their business is a sound strategy?
Image Source: venturebeat.com