LinkedIn is making it easier for companies to engage audiences with videos.
Six months after a private beta testing, LinkedIn finally rolls out their latest update that will help brands with their campaigns.
In August of last year, the company rolled out native video uploads for individual users. Last week, LinkedIn introduced two ways for companies to finally use videos on their pages. Brands and businesses can now run sponsored videos and add videos on their Company Pages. This is the first roll out of video capabilities for their businesses.
“We have seen a lot of demand from people looking to use video as a tool to drive results for their businesses,” Abhishek Shrivastava, director of product for LinkedIn Marketing Solutions told Marketing Land.
The first capability allows companies to run native video on their ads. Videos for Sponsored Content lives directly in the news feed as a standalone post. Companies can collect “high-quality leads with a persistent ‘call to action’ button or through their lead generation form. This feature was tested by over 700 businesses since October and presented favourable results.
The second video feature allows companies to upload native videos on their Company Pages. According to the release, Company Page video is 5x more likely than other types of content to start a conversation among members.
Both video capabilities for companies are going to be available in the coming weeks.