Twitter partnering with other companies to lengthen Tweets



In a bid to keep users on their site much longer, micro blogging site Twitter has announced the introduction of their expanded tweets today.

Twitter is hoping that this could entice Twitter users to stay longer on their site, by following their tweeted links.

Twitter has partnered with a number of publishing companies such as The New York Times, Time and The Wall Street Journal whose expanded tweets can let users, “see a preview with the headline, the introduction and sometimes the Twitter accounts of the publisher and writer. You can continue to read the article, follow these accounts and reply, favorite or retweet the Tweet.”

A number of companies are in line to add the feature. Twitter says that BuzzFeed, TMZ and WWE will be able to tweet out exclusive photos to lure in more users.

This is going to be beneficial for the micro blogging site. But is still uncertain whether the companies that tie up with Twitter will benefit from these partnership. Twitter users, on the other hand, will get more content from the site.

It remains to be seen whether this move can make Twitter users stay on the site longer.

Will you be willing to spend a few more minutes on the Twitter site for this?