Microsoft Bans Cryptocurrency Ads on Bing Search Engine

After Facebook, Twitter and Google, Microsoft jumps in the bandwagon and bans cryptocurrency ads from Bing.

Microsoft is the latest tech giant to make a move against the promotion of cryptocurrency. In an official blog post, Melissa Alsoszatai-Petheo, Advertiser policy manager at Microsoft explains why.

“Because cryptocurrency and related products are not regulated, we have found them to present a possible elevated risk to our users.”

“To help protect our users from this risk, we have made the decision to disallow advertising for cryptocurrency, its related products, and un-regulated binary options,” she added.

Bing is the second most popular search engine after Google.

Facebook first made a move in in January, banning ads promoting cryptocurrencies, including Bitcoin and ICOs. The search giant Google announced their own ban in March with implementation starting in June.

Twitter also announced their ban on crypto, token sales and ICO advertisements on its platform.

According to the blog post, Microsoft’s ban will be implemented globally in June. Its enforcement set to roll out in late June and early July. The company claims that Bing has already rejected about 25 million ads in 2017 related to tech scams.

It will definitely be interesting to observe what direction these bans will go. Recently, rumours have been suggesting that Facebook is planning to launch its own cryptocurrency. If this indeed comes to light, that’s 2.9 billion possible users with access to a cryptocurrency. Do you think these bans will be lifted then?

Let us know!

 

Unskippable Six-Second Video Ads Coming To Snapchat

Snapchat is planning to add 6-second unskippable video ads to its platform.

(Image Credit: Mashable)

If you hated YouTube or Facebook’s unskippable ads, you’re not in luck. Another social media giant is joining the bandwagon and this time, it’s Snap.

But don’t fret just yet. The 6-second “Commercials” are going to be tested on the TV-like Snapchat Shows, and not on personal stories or Discover editions. For those unfamiliar, Snapchat Shows are around 4-5 minutes long with high-production videos from big Hollywood companies. These include HBO, NBC, ESPN and others.

The test is scheduled to begin in the middle of next month.

Snap used to be reluctant to impose ads on its users but times have changed for the still un-profitable company. In its effort to be more attractive to advertisers, the trial is to see how many ads users are able to tolerate. Commercials is expected to consist of high-quality ads from major companies, presumably with a hefty price tag attached.

The test comes as Snapchat takes a very public flak from users from a recent redesign. Apparently the change caused them to lose some very high-profile users and a decline in traffic.

The company is reportedly trying to bring back the old design with users seeing chronological feeds again earlier this month. It is still unclear whether this rollback is only a test or a full-scale roll-out to all users.

 

LinkedIn Rolls Out Videos for Sponsored Content

LinkedIn is making it easier for companies to engage audiences with videos.

(Credit: LinkedIn)

Six months after a private beta testing, LinkedIn finally rolls out their latest update that will help brands with their campaigns.

In August of last year, the company rolled out native video uploads for individual users. Last week, LinkedIn introduced two ways for companies to finally use videos on their pages. Brands and businesses can now run sponsored videos and add videos on their Company Pages. This is the first roll out of video capabilities for their businesses.

“We have seen a lot of demand from people looking to use video as a tool to drive results for their businesses,” Abhishek Shrivastava, director of product for LinkedIn Marketing Solutions told Marketing Land.

The first capability allows companies to run native video on their ads. Videos for Sponsored Content lives directly in the news feed as a standalone post. Companies can collect “high-quality leads with a persistent ‘call to action’ button or through their lead generation form. This feature was tested by over 700 businesses since October and presented favourable results.

The second video feature allows companies to upload native videos on their Company Pages. According to the release, Company Page video is 5x more likely than other types of content to start a conversation among members.

Both video capabilities for companies are going to be available in the coming weeks.

Twitter May Ban Cryptocurrency Ads

Twitter is reportedly banning certain ads related to cryptocurrency. This news comes in the wake of major online regulatory efforts for the cryptocurrency world.

According to Sky news, the new advertising policy is set to roll out in two weeks worldwide. It will prohibit ads that pertain to initial coin offerings (ICOs), token sales and cryptocurrency wallets.

In January, social media giant Facebook announced that they will be banning ads that promote services that are “frequently associated with misleading or deceptive promotional activities”.

Earlier this month, Google has also announced that they will be prohibiting ads for cryptocurrencies which encompasses ICOs, wallets and services related to it.

This news also comes after Twitter has experienced an influx of fake accounts relating to cryptocurrency and scamming users. These scammers get away by impersonating famous people. Personalities such as Vitalik Buterin,  John McAfee and most recently, Elon Musk.

The fake Elon Musk promised to give away ETH to his followers. The imposter promised to send more ETH in exchange for a small amount. 20 ETH sent to that fake account amounting to about $16,000 before the account was suspended.

If this news will indeed come to light, it will not be the first time that Twitter will be taking steps to reduce the amount of cryptocurrency scams on their platform.

They have already started cracking down on these fake accounts. They confirmed that they are “aware of this form of manipulation and are proactively implementing a number of signals”. This is to prevent accounts from engaging with others in a deceptive manner.

No further details are available yet with regards to Twitter’s supposedly advertising policy but we will be sure keep you up-to-date with the changes.

Critics Doubtful Of Google’s Chrome Ad Crackdown

Search giant Google will now remove web ads that annoy users when browsing the internet. Google will install new filter in its Chrome browser. The filter will eradicate the lucrative ads.

Google starts cracking down lucrative ads

 

And here’s the catch: Google’s Chrome browser would also include blocking the company’s own ads on offending sites. But the irony is that the search engine giant is convincing people to turn-off Google’s ad-blocking software.

 

Ad publishers criticized Google’s ad-blocking software. They said Google deprived them of revenue derived from the ads displayed on web pages.

 

Responding to this, Rahul Roy-Chowdhury, Google vice president, in a blog post, said that the move would make the web healthy if they would filter out disruptive ad experiences.

 

But Roy-Chowdhury’s statement is not enough to convince the publishers. Still, Google’s methods are being attacked. Emarketer said that the company, including Facebook, has dominated the online-advertising market.

 

In fact, Chrome is one of the popular browsers as it represents roughly 60 percent market share. Now, the company is focusing on 12 ad formats.  But this was slammed by the Coalition for Better Ads.

 

The group Coalition for Better Ads, which includes Google, Facebook, News Corp. and the News Media Alliance, criticized the blackballed formats. The blackballed ad formats are pop-ups and large ads that hover above the page.

According to Paul Boyle, senior vice president of public policy for the newspaper alliance, said the standards should be voluntary, saying that Google is transforming the standards into a de facto law.

Skyscrpr: ads for bloggers just got easier!

If you are a blogger and would like to gain profit from it, Skyscrpr is definitely for you!

Bloggers know that selling ads is not always an easy process, since they are used in focusing on writing, rather than marketing. If you are a business owner and planning out marketing strategy then first I recommend to check out comparing decals and window films. Skyscrpr was created to make your lives easier, since it is a dashboard that manages the ads on your blog, helping you get in contact with advertisers.

It allows you to create a new ad inventory in just a few seconds, with an easy drag and drop interface for your blog.


You will be able to overview the ad sales through a real-time visual dashboard.


Advertisers will be able to purchase ads for your site through automated media kits.


What’s more important, is that it doesn’t matter whether you are an amateur or a professional blogger, since Skyscrpr still manages your ads and provides you with stats for each ad.

Skyscrpr is compatible with WordPress, Tumblr, Squarespace, Blogger and it seems very easy to use. In addition, it helps bloggers in the whole process of the ad, from placing it to your blog, until the payment by the advertiser.

If you are interested then, just visist skyscrpr.com and try it. It’s free and as we can guess, it’s going to be the future of ad sales in blogging!

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