Finally, NATEDE, from Clairy, an Italian company, has come up with a smart air purifier that cleans your indoor air of pathogens, pollutants, and toxins naturally. On its second run on Kickstarter, minimalist-looking NATEDE continues to impress investors, raising $300K in only a week and projected to end its campaign at $1.8M. First introduced at CES in 2016, it won the European Product Design Award, was a finalist in the Best Entrepreneur Award at G20 Germany in 2017 and selected to represent Worldwide Entrepreneurs during Global Money Week 2018.
NATEDE is the perfect marriage of IoT and nature. It has advanced sensors and a dedicated app that adjusts airflow and monitors pollutants and conditions in the environment. The photocatalytic filter does not need to be replaced, making NATEDE convenient and economical in the long run. And being smart, it communicates with Alexa and other devices.
So why is this deceptively simple planter-like device getting so much hype? For one thing, the air you and I breathe certainly consists of more than just oxygen and is unbelievably more polluted than outside air. It is also the carrier of dust, allergens, viruses, bacteria, and contaminants unseen by the human eye.
Whether at work or at home, we typically breathe in two tablespoons of dust that includes dander, human skin, pollen, and antigens. These particles are trapped in the respiratory system and can also cause immunologic reactions like asthma and allergies. Although we see dust and dirt, bacteria, viruses, and molds are small but vicious pathogens that attack unseen.
And of course, VCO and other pollutants from off-gassing paint, lacquer, synthetic material, household cleaning solutions and even your sweet-smelling air-freshener can poison you unseen – continuously.
“Thanks to the combination of the plant with this innovative filter, this air purifier successfully eliminates 93% of VOCs, 99% of bacteria, viruses, fine-particulate and odors.” – NATEDE
A single Clairy NATEDE can purify 36 m3 resulting in environmental air cleared of its pollutants and odors. A microbiological report affirms that it clears the air of formaldehyde (often found in off-gas) and E.coli bacteria.
Clairy looks a stylish flowerpot that comes in two models (regular or premium) and stylish colors, white, blue, rame, corallo, sand or matte black. Two new, vibrant colors are coming soon – Azalea and Girasole. It is made of sustainable and biodegradable materials and now comes with an optional wooden stand.
After the success of our first Kickstarter campaign back in 2016, we started working with fluid dynamics engineers to perfect the airflow and to improve the purification range. NATEDE has an incredible purification range and guarantees a perfect and silent air flow.
Connected by WIFI, it monitors temperature, humidity, pollution
If you hate waking up sniffling, sneezing, or reeling from dizziness and splitting headache, this is something worth considering. Chronic sufferers of asthma and allergy whether under maintenance meds or not benefit from the NATEDE’s air cleaning effects. And of course, with better oxygenation comes better sleep and increased productivity. You can even choose from 4 modes of air cleaning: auto, performance, night (economy) and custom.
With 8 days to go, you still have time to back this project. Thus far, it has 3,086 backers and had raised over US$ 712K of its US$ 58,811 goal. Let your plants clean your air of benzene, xylene, ammonia, trichloroethylene, and formaldehyde stylishly, economically, and efficiently.
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Attritnution: Photos, graphics and video from Clairy, Natede and Kickstarter.