Fujifilm Unveils A Square Instax Analog Camera

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Fujifilm’s analog gadget is the first Instax camera to shoot in a perfectly square format.

Fujifilm Square Instax

In this highly-digital age, there are still those who find joy in collecting actual photographs. And with the growing popularity of journalling, scrapbooking and Pinterest decorating in the recent the years, the Instax has become a staple.

Fujifilm, the makers of Instax, just unveiled a new instant camera for fans to fawn over. It’s called the Instax Square SQ6, and it has a perfect 1:1 aspect ratio. Photos rendered from this camera measure 2.4-inch by 2.4-inch square format.

The company actually has an existing square camera called the Square SQ10. But it is quite pricey at $279 and is a hybrid between analog and digital. The Square SQ6 on the other hand, has no digital functions at all.

The Instax Square SQ6 has an auto-exposure control feature and a sensor for detecting surrounding brightness. This feature will help adjust the shutter speed accordingly without the need for manual settings.

Pressing the shutter button twice activates the double exposure mode which lets users superimpose two images onto a single film. It also has a macro mode, a landscape mode and a built-in 10-second timer.

Selfie lovers need not feel left out. There’s a selfie mode that adjusts the focus and brightness to take better close-ups. Although there’s no screen to see yourself, a small mirror is located next to the lens that helps capture that perfect selfie.

Additional features include add-on colour filters which can be placed over the lens to add a different look to the photos.

The Instax Square SQ6 comes in three colours: white, gold, and gray. It will be available for purchase in May 25th for $129.95. The films are sold separately for $12 per pack of 10.