GrubHub’s expanded partnership results to 80,000 more restaurants available for deliveries in the United States.
GrubHub and Yelp has announced the expansion of their partnership which will result to twice as many restaurants available on the latter’s website.
Now with double the amount of restaurants, the latter hopes to lessen delivery fees through scale. This is a problem that GrubHub wants to solve. Apparently, customers complain that the delivery charges sometimes cost more than the food they order.
“I see a point where we could conceivably have extremely low if not free delivery for consumers,” GrubHub’s chief executive Matt Maloney explained in an interview with The Wall Street Journal.
“For the first time, Yelp users can order from Grubhub’s huge network of local favorites, some that don’t provide their own delivery services, including many of the most popular restaurants in each market,” he adds.
This is also in line with Yelp’s continued effort to have their website as the number one resource for diners. Yelp users can now have access to food deliveries in restaurants from over 1600 U.S. cities.
For now, this option is only available through Yelp’s mobile app. Desktop and mobile web orders to these newly-added restaurant options will also be rolled out in the coming weeks.
The expansion is definitely a perfect timing for the delivery app company.
More and more companies are gaining traction in the industry. GruBHub was able to have some lead 5 years ago when it merged with Seamless. The problem is, UberEats and DoorDash are also gaining popularity.
“Our long-term partnership with Grubhub strengthens Yelp’s competitive position in the restaurant category, which brings millions of users to our platform every day.” Jeremy Stoppelman, Yelp’s co-founder and chief executive officer said in a statement.