Blippar’s Newest AR Feature Recognizes Famous Landmark Without Location Data


Blippar’s newest feature lets you see more than 2,000 famous landmarks

Blippar’s newest Landmark Recognition Feature can now recognize very famous landmarks. May it be well-known bridges, building or sports arena. Even the Eiffel Tower or the Taj Mahal can be seen in this newest update. People can point their smartphones at these objects in the real world. You may also see their corresponding 2D photos. And thanks to Blippar’s technology, they can easily identify those. Blippar said that it will work both within the Blippar AR app and as a service that can be used by other applications.

Blippar seems to think that augmented reality startups can stay alive. This London-based startup continues to work on its own AR engine. The company actually released a new computer vision feature that it says will tag well-known physical landmarks.

The company also like to say that due to their Landmark Recognition feature, it can “change the way people interact with and experience their surroundings.” It comes on the heels of Blippar’s AR City, Public Faces and Flower Recognition features. Which are all part of a larger effort to map the physical world through AR.

Ambarish Mitra, Blippar’s CEO said in an interview, “In order for augmented reality to scale, computers need to recognize reality. Everyone is focused on placing things on top of things. But computer need to really, semantically, understand reality.”

Mitra also pointed out that the Landmark Recognition feature uses computer and not GPS or location information from the phone. The app is not running on Apple’s ARkit or Google’s ARcore platforms. So that only means that it’s Blippar’s custom software-only approach.

Mitra said that Blippar can offer things to large-scale customers that Apple and Google can’t. Blippar was first launched back in 2010 as a tool largely for marketing and adverstising.