Cupertino-based Apple Inc. has recently launched a new feature for its App Store. The innovative feature allows Apple users to the pre-order app. Once Apple users have pre-ordered apps, these apps will be downloaded automatically on their devices.

How does Apple’s pre-order feature works?


The apps will download on users’ device once they were officially uploaded to Apple’s App Store. Apple’s pre-order app feature works by giving the developers 90 days to upload their apps in advance before its release date, a report from The Verge said.

The innovative feature allows Apple users to select and pre-order an app in advance. The selected apps will then be downloaded once available in the App Store. The pre-order app feature is also available in other Apple App Store iterations—iOs, macOS, and tvOS, respectively.

In addition to the advance uploading of app, Apple also gives developers the chance to offer their apps either for free or paid pre-orders. Regarding app price, Apple pointed out that if there’s a change in app prices during the period it was pre-ordered, a lower price will be charged to the Apple customers.

This means that Apple customers will pay only the pre-ordered price or the price at launch. The Cupertino-based company also said that Apple customers would not be charged until such time they can download the app.


Who did it first? Apple or Google?


Surely, Apple’s pre-order app scheme is a smart move to entice more subscribers to buy apps in App Store. But Apple is not the first tech company to offer such feature to its million of subscribers across the globe.

Tech giant and Alphabet-owned Google has a similar feature offered to its customers. Google has employed such scheme a couple of years now, ahead of its rival Apple.

However, Google’s pre-order app feature works only by notifying the customers if the app is already available for download.