Internet search giant Google has applied for suffixes that relate to their core businesses namely, .google and .youtube. Instead of using .com and .org, the company wants to use suffixes that could be identified to their company, including the two and .docs and .lol.
Google chief Internet evangelist, Vint Cert, said in his blog post that the .youtube domain name could make it easier to identify genres and channel in their video sharing website YouTube.
Cerf added, “We’re just beginning to explore this potential source of innovation on the Web. By opening up more choices for internet domain names, we hope people will find options for more diverse – and perhaps shorter – signposts in cyberspace.”
With this development, Google is one of the big companies to publicly announce their interest in having a top-level domain program.
The Internet Corporation for Assigned Names and Numbers, or ICANN, operates under the US Commerce department contract and is a nonprofit organization that manages the Internet’s address system, this may be to regulate the Google Cloud Platform systems and other cloud services.
ICANN began accepting applications this year for new words to the right of the dot in a Web address.
Google wants to security and abuse protection a top priority with their new domains.
General Electric and Coca-Cola and 40 other companies are opposing this top-level domain program as according to them, this may lead to consumer confusion, increase costs and spark Internet fraud.
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