Whisk: The Platform For Food Lovers

Platform For Food Lovers Called Whisk

Food lovers will have a grand time with the new platform called Whisk.  It is the world’s smartest food platform.  Its technology enables businesses to build integrated, smarter, and more meaningful digital food experiences.

The Whisk Technology

Whisk is powered by millions of data points and artificial intelligence.  It makes people’s digital experiences with food more personal and engaging.  The digital experience is done by analysing how millions of people world wide interact with recipes and ingredients online.  It also understands trends, patterns, and connections using Whisk’s Food Genome.

The Whisk technology uses deep-learning and Natural Language Processing (NLP).  This helps leading brands around the world connect with their consumers in more meaningful ways.

The “Best New App”

This smart shopping list and recipe app is featured as the “Best New App” in Apple Store in the food and drink category.  Whisk.com is a free recipe and shopping list tool.  It has surpassed the downloads from downloads in UK where the company is based.

How To Use Whisk

Whisk helps users around the world discover, organise, and enjoy food.  Its popular Create Shopping List button delivers shopping list capabilities onto any recipe site.  Whisk transfers all recipe ingredients into a handy shopping list with just a click of a button.  The list can then be uploaded to online supermarket carts.  This can then be viewed and checked off a user’s mobile device then be emailed or printed as a paper list.

How Whisk Started

Whisk started with Nick Holzherr, who raised funding for the venture.  Nick was recently named Emerging Entrepreneur of the Year by Business Insider.   The app help food lovers to be inspired by new and exciting recipes.  Whisk makes cooking simple, and cost effective with minimum time and effort required.

The Whisk app is currently available for download in the Apple iTunes and Android App Stores. It is also available as browser plugin.

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Android beats iOS as developers choice?

Ovum Research has unveilied its annual developer survey. And the results are quite surprising.

The results showed that Android appears to be closing in on Apple as the platform of choice by developers. It also said that majority of the developers preferred to support both the iOS and the Android platforms.

Another unexpected result that came about in the survey is the positive interest of developers in Microsoft’s Windows mobile device. Can this be the result of the hype that is being generated by the upcoming release of the Windows 8.

Though Apple is not losing ground and Android getting the lost market, it seems like the developers are deciding to create apps that can be used on both platforms.

One good news is that developments seems to be going out of the way of propriety platforms (Java, Flash, WAP). This is in facvor of HTML 5 based apps.

Unfortunately, the report does not state the profits of the developers from making these apps. This is supposed to be important since it would be clear if developers are creating apps due to the popularity of the device or is it because the app is suitable for the device. The iOS seems to be more profitable over Android.

Image source: junauza.com

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