YouTube TV Signs Deal with NBA Following Similar Deal with MLB

YouTube TV announces their partnership with NBA and becomes the first-ever presenting sponsor of the 2018 NBA Finals.

After dominating the online video streaming world for years, YouTube wants to do the same with sports TV streaming services through YouTube TV.

This week, the Google-acquired website announced that they have just signed a multi-year partnership with NBA to help promote their new streaming TV service. The deal makes them the first-ever presenting sponsor of the 2018 NBA Finals.

You’ll be sure to see them more as the game will be referred to as “The Finals presented by YouTube TV”. They will get on-air callouts and will be all-over NBA’s social media and digital assets. The YouTube TV logo will of course, be featured on the court and in the arena.

The deal also makes YouTube TV the presenting sponsor of the Women’s National Basketball Association (WNBA) Finals. The NBA’s minor league and the NBA G League are also covered.

The online-streaming giant has definitely been busy as of late. Because this is the not the only deal they have struck in the sports industry just this year.

YouTube has forged a similar deal with the Major League Baseball and announced the addition of the MLB Network on their streaming services earlier this month. With this deal in place, they will again serve as the “presenting” sponsor of the World Series for two more years.

They will also debut a season-long sponsorship called “First Pitch”. This will feature YouTube TV branding during the first pitch of the games on both MLB Network and Their social media channels will also be dominated by the YouTube TV brand.

But they have not stopped with just basketball and baseball. YouTube TV has also recently partnered with the Los Angeles Football Club and Seattle Sounders FC.

MLB’s iPhone app updated

Major League Baseball fans have also something to be happy for.

Previously, users of At Bat 2009, Major League Baseball’s iPhone app, had the option to watch up to two live games on their iPhone or iPod touch everyday for free.

Now, with the release of the Version 1.4 update, developer gives users the choice of watching all games live – for a fee. Fans can now watch any of the other games (Blackout and other restrictions apply) scheduled for that evening for 99 cents, aside from the two free games of course. At Bat 2009 updated version still offers its users live audio without any blackout restrictions as well as real-time video highlights, updated scores, short-form video recaps, and Gameday functionality.

This in-app purchasing is made possible through Apple’s iPhone SDK for version 3.0 of their phone’s OS. At Bat 2009 is available for $9.99 and requires the iPhone 3.0 update.


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