YouTube TV announces their partnership with NBA and becomes the first-ever presenting sponsor of the 2018 NBA Finals.
After dominating the online video streaming world for years, YouTube wants to do the same with sports TV streaming services through YouTube TV.
This week, the Google-acquired website announced that they have just signed a multi-year partnership with NBA to help promote their new streaming TV service. The deal makes them the first-ever presenting sponsor of the 2018 NBA Finals.
You’ll be sure to see them more as the game will be referred to as “The Finals presented by YouTube TV”. They will get on-air callouts and will be all-over NBA’s social media and digital assets. The YouTube TV logo will of course, be featured on the court and in the arena.
The deal also makes YouTube TV the presenting sponsor of the Women’s National Basketball Association (WNBA) Finals. The NBA’s minor league and the NBA G League are also covered.
The online-streaming giant has definitely been busy as of late. Because this is the not the only deal they have struck in the sports industry just this year.
YouTube has forged a similar deal with the Major League Baseball and announced the addition of the MLB Network on their streaming services earlier this month. With this deal in place, they will again serve as the “presenting” sponsor of the World Series for two more years.
They will also debut a season-long sponsorship called “First Pitch”. This will feature YouTube TV branding during the first pitch of the games on both MLB Network and MLB.tv. Their social media channels will also be dominated by the YouTube TV brand.
But they have not stopped with just basketball and baseball. YouTube TV has also recently partnered with the Los Angeles Football Club and Seattle Sounders FC.