Facebook Ads Which Target Young Workers: The Focus of Lawsuit

Facebook Ads: Are they safe?

Advertisements — we can find them everywhere. In social media sites, ads are also present. Facebook ads for example are appearing everywhere.

Advertisements are informative posts. They can be about jobs, promos and a lot more. Sometimes, there are also spammy and offensive ads which can be cleaned up.

But the US government is now focused on a certain type of ad.

Discrimination is very common nowadays. Whether it’s about your race, age, gender, etc. There are certain ads now which target younger workers, which is considered as age discrimination according to a lawsuit which was filed recently.

This kind of discrimination denies great job opportunities to potential workers who are not qualified because of this kind of age requirement. Let’s face it, there are so many great workers who are jobless because of this requirement which is very unfair. Why? because there’s a possibility that they can work better than younger ones.

Having this kind of requirement discourages older workers because they’ll just think that they will lose their jobs due to being replaced by younger ones.

The lawsuit is the latest example of criticism leveled at Facebook for so-called micro-targeting, a process that has allowed advertisers to choose who sees their ads based on age, interests, race and even such characteristics as whether they dislike people based on race or religion.

Facebook, on the otherhand, which is not a defendant stated that it does not engage in age discrimination.

The lead attorney who handles the case said that companies rely heavily on social media for job recruitment. This greatly affects the older job seekers. Which is why this lawsuit is being focused on — for equality and non-discrimination.

Google attacked for privacy concerns

Google is currently being attacked for privacy concerns due to the issue of gathering information to be used in their products. If anyone has been using Google maps in countries like the USA, you would notice that there is a “street view” option. This allows you to view in a 360 degree angle the area that you have searched. You are able to see a panoramic street view photograph of the area, allowing you to familiarize yourself with a location or route before you even visit it, a very useful tool for anyone planning to travel. I for one would love to have this for other countries as well. The recent attack, though, may just prevent this from ever happening.

During the time when Google Maps has scoured the streets to gather street view material, they have also gathered some public information from unprotected Wi-Fi access points that they have passed by during that long drive. This has been tagged by Australian Senator Stephen Conroy as the ‘single greatest privacy breech’ in the history of privacy.  This has later on been flagged as point of attack in a case against Google in Europe, which may further boil down in other countries. They want Google to stop doing what they were built to do; to stop gathering information.

Let’s face it. On a near daily basis, we use Google search. People use it for school, work, and even for personal reasons. We use a multitude of Google’s other services such as Gmail and Google Maps. Having a Google account has increasingly become more important if you own an Android handset.  That is because they have been successful in creating a search giant that people have grown incredibly attached to that provided them a very broad range of services with just one account. All of these are actually covered by a privacy policy that registered users must agree to and may review as necessary.

Yet, many people now cry “privacy”. If you want privacy, secure yourself. Don’t go on the internet. It is quite funny when people cry that they have been stalked, or they have been searched using Google after they publicly posted about their daily antics on the web using blogs, social networks and forums. People purposely share information to the public, then cry when the public sees it. Looking at it that way, you have caused your own problems. It’s Google’s job to prowl the net for public content and allow that content to be found using their search engine. Face it, there has come a time when you have used Google to find these publicly available content for your own purposes. They wouldn’t have been able to provide you that information if they did not prowl the web for you. Convenience like maps and street view can come at a cost of having to gather that information first before they can show it to you.

There are plenty of ways to secure the information that you don’t want other people to see or have. One way is to use secure transfers and locked access points. Put a password on those files. Everyone goes through the trouble of locking their house, their safe, and their drawers. People would lock their bags and seal envelopes when being shipped and delivered. Treat your information online as these day-to-day things. If you can go through the trouble of protecting your property, then surely you can extend that effort in you cyber properties as well. Privacy and security is everyone’s job and responsibility.

Samsung slaps another lawsuit on Apple

The battle between technology giant Apple and Samsung has reached a new level as the latter files a new lawsuit against the other in South Korea.

Samsung Electronics Co. said that it has filed another lawsuit that claims the iPhone 4S and iPad2 infringed on three of its patents.

The two leading companies are at war as they vie for solo leadership of the smartphone market. They have previously filed cases in Australia, Germany and the Netherlands to name just a few.

The three patents that Samsung is accusing of Apple infringing involve patents for the user interface, short text messages and methods of displaying data.

The two tech moguls have been fighting it out in courts the world over with over 30 cases in 10 different countries since Apple fired its first salvo of lawsuits last April. They claimed that Samsung “slavishly” copied their iPhone and iPad devices.

Samsung then countered with their own lawsuit accusing Apple of infringing their patents and failing to pay royalties.

Apple as a company have been bruising it out in courts against smartphone makers using Google’s Android platform. The latter is the fastest growing OS in the world and is a vaunted rival of the iPhone. The Android platform is being used by Samsung, Motorola and HTC to name just a few.

Image source: talkandroid.com

Apple receives a lawsuit…again

Credit: Apple Source: CNet

It seems like Apple’s been on the limelight a lot this month, and it’s not all about good stuff either. Investigations on their exploding products, on their application approval process, and now, several lawsuits make it on Apple’s problem list.

This latest lawsuit is not the first nor the second one filed against Apple, and their U.S. carrier AT&T about their MMS service.

Deborah Carr, filing in the Northern District of Ohio, says that she was led to believe that multimedia messaging was already on the iPhone. She says the public were given false impressions through “print and video advertisements…on television, the Internet, the radio, newspapers, and direct mailers” which all mention the availability of MMS on the device.

According to the lawsuit, customers of the smartphone were told that MMS would be enabled with the release of iPhone OS 3.0 which was on June 17, 2009.

So how can this be when during Apple’s Worldwide Developers Conference keynote on June 8, Apple and AT&T announced that MMS will be available to 29 carriers as soon as iPhone OS 3.0 is released, but will not be available until late summer for AT&T customers.

Probably because she didn’t pay attention that well? Oh wait, she did. Her lawsuit admits that she is aware of the notice in Apple’s website stating that support for MMS would be available from AT&T in late summer. However, suit says that the notice is a “mouseprint disclaimer” referring to the small font used.

So who do think should win?

Source: http://news.cnet.com/8301-13579_3-10321437-37.html

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