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Fujifilm has officially unveiled the X-T100, a brand new mirrorless camera. The X-T100 is among the company’s new product from the X series product line. The new camera was announced on Thursday, May 24.
According to Fujifilm, the X-T100 is the company’s entry-level variant in the X Series lineup. The compact camera features a unique style and functionality found in the Fujifilm’s several premium mirrorless cameras.
Further, the company said that the X-T100 is actually a better alternative above the 2-year-old entry level X-A5 model. The X-A5 model has no viewfinder, it said.
But the Tokyo-based company has pointed out that it retains some specs of the X-AF model. What they did is to bundle the specs with a more advanced product that is ideal for photographers.
X-T100 Features, Specs, And Design
Some of the X-T100 features include an OLED electronic viewfinder with a 0.39-inch display. It boasts of a 2.36-million dot resolution as well as a magnification of 0.62x. The compact camera has Bluetooth connectivity, flip-out touch-screen display, among others.
The X-T100 is expected to be available in three colours: black, Dark Silver, and Champagne Gold. It has a 24.2-megapixel CMOS APS-C sensor with a high-speed image-processing engine.
Fujifilm’s analog gadget is the first Instax camera to shoot in a perfectly square format.
In this highly-digital age, there are still those who find joy in collecting actual photographs. And with the growing popularity of journalling, scrapbooking and Pinterest decorating in the recent the years, the Instax has become a staple.
Fujifilm, the makers of Instax, just unveiled a new instant camera for fans to fawn over. It’s called the Instax Square SQ6, and it has a perfect 1:1 aspect ratio. Photos rendered from this camera measure 2.4-inch by 2.4-inch square format.
The company actually has an existing square camera called the Square SQ10. But it is quite pricey at $279 and is a hybrid between analog and digital. The Square SQ6 on the other hand, has no digital functions at all.
The Instax Square SQ6 has an auto-exposure control feature and a sensor for detecting surrounding brightness. This feature will help adjust the shutter speed accordingly without the need for manual settings.
Pressing the shutter button twice activates the double exposure mode which lets users superimpose two images onto a single film. It also has a macro mode, a landscape mode and a built-in 10-second timer.
Selfie lovers need not feel left out. There’s a selfie mode that adjusts the focus and brightness to take better close-ups. Although there’s no screen to see yourself, a small mirror is located next to the lens that helps capture that perfect selfie.
Additional features include add-on colour filters which can be placed over the lens to add a different look to the photos.
The Instax Square SQ6 comes in three colours: white, gold, and gray. It will be available for purchase in May 25th for $129.95. The films are sold separately for $12 per pack of 10.
Fujifilm used to be a household name when it comes to films for cameras. Due to the popularity of memory cards nowadays, Fujifilm and other film producing companies have seen a decline in their sales and some have been forced to close shop.
But Fujifilm is now back on the limelight.
Fujifilm and Walgreens have developed a system, wherein smartphone users can instantly send their photos directly from their devices to integrate print ordering directly from their photo-related apps.
The two companies launched APIs just this week. The two will be teaming up with app developers to enable their subscribers to send prints from their smartphones to the services and let the former receive by picking it up at the nearest Walgreens store or via mail (Fujifilm).
During the last two years, people have seen a decline in digital camera sales due to popularity of smartphones. Photo sharing and social networking sites such as Flickr, Facebook, Instagram, Twitter and others have flocked the web to provide service for photo enthusiasts.
That is where Fujifilm and Walgreens would like to dive into with the APIs.
Product manager for Fujifilm North America said, “One of the things we see is that there are quite a few editing apps out there for images that are on your mobile phone. Customers are spending a lot of time editing those images, so it’s clear they are important to them. We think those images should be printed; we think there’s something about that tangible aspect that viewing on a smartphone screen can’t match.”