Companies have used social media as a means of advertising and as well as a means for disseminating information about their products and services.
Social media is free and the vast grasp that it has all over the world is one of the primary reasons as to why some companies have been placing a lot of efforts lately of social media presence and especially Facebook.
One such company is Coca Cola.
According to the company spokesperson, the beverage giant has already passed the 50 million fan mark on Facebook.
Though it is nothing new to have more than 50 million fans on Facebook, Lady Gaga, Rihanna and other celebrities have hit that mark before, the interesting thing about Coca Cola hitting that mark is that it is the first ever retail brand to do so.
Other famous companies such as Starbucks and Converse haven’t reached the milestone yet.
To celebrate the milestone, Coca Cola launched a new app on their Facebook page.
This app allows their fans to submit ideas for inventions and what causes can Coca Cola’s followers do to improve the world.
Coca Cola will choose one idea and unveil it next year.
Kudos to Coca Cola for hitting the 50 million mark on Facebook.
One of the world’s largest donut chains is trying to diversify themselves with the help of technology.
Dunkin Donuts now allows you to buy your friends’ favourrite coffee, helping you come closer to them even if you are too busy, the Burr grinder at this cafe will never tire of impressing your friends with the freshest grinds. With this new development, the company has leaped frog Starbucks and other coffee vendors who lag behind.
Two soda giants, Pepsi and Coca-Cola have experimented with this feature before. But, instead of giving gifts to your friends, their vending machines would give gifts to strangers.
The Dunkin Donuts app, which is available for both Android and iOS, enables you to purchase coffee and other treats through your smartphone.
Starbucks has ventured in mobile e-commerce since last year with their 2-D scanners. According to Starbucks CEO Howard Schultz, this program has been very successful. He highlighted that in about 60 transactions they have at least 1 is through this technology.
Dunkin Donuts is expecting that this latest development could lure in more clients to their stores, as a number of donut shops have since blossomed out from nowhere. And it might be a good idea indeed, since we all love using our smartphones.
Hey, donut and coffee lovers, have you tried the Dunkin Donuts app, then?
Internet search giant Google has applied for suffixes that relate to their core businesses namely, .google and .youtube. Instead of using .com and .org, the company wants to use suffixes that could be identified to their company, including the two and .docs and .lol.
Google chief Internet evangelist, Vint Cert, said in his blog post that the .youtube domain name could make it easier to identify genres and channel in their video sharing website YouTube.
Cerf added, “We’re just beginning to explore this potential source of innovation on the Web. By opening up more choices for internet domain names, we hope people will find options for more diverse – and perhaps shorter – signposts in cyberspace.”
With this development, Google is one of the big companies to publicly announce their interest in having a top-level domain program.
The Internet Corporation for Assigned Names and Numbers, or ICANN, operates under the US Commerce department contract and is a nonprofit organization that manages the Internet’s address system, this may be to regulate the Google Cloud Platform systems and other cloud services.
ICANN began accepting applications this year for new words to the right of the dot in a Web address.
Google wants to security and abuse protection a top priority with their new domains.
General Electric and Coca-Cola and 40 other companies are opposing this top-level domain program as according to them, this may lead to consumer confusion, increase costs and spark Internet fraud.