Grab wants to sell you snacks and beauty products while you take a ride.
Ride-hailing giant Grab has just partnered with US start-up Cargo to bring Grab&Go to Southeast Asia. The partnership allows Grab drivers sell a selection of items to passengers during their ride.
Grab announced the new service in a blog post and through emails to its subscribers.
“If you’re one of the lucky ones, you’ll be able to help yourself to product samples like snack bars and beauty products absolutely free. You can also enjoy the convenience of buying an on-the-go refreshment or snack while you ride.”
Currently, Grab&Go has partnered with brands such as Kellogg’s, Biore UV, Novu and Unilever’s Lux Luminique for the free samples. Passengers are allowed to take home up to four complimentary products.
This latest offering is definitely a win-win for all. Brands get a new way to reach their customers, customers get free stuff, and the drivers earn extra income.
For each paid sale, drivers earn a 20% commission fee. They also earn a S$1 check-out bonus for every order from their Grab&Go box. Cargo claims that drivers can earn an $75-$250 per month through this.
Currently, the service is only available in Singapore. However, Grab tells TechCrunch that it will expand across Southeast Asia if this service is well-received. Grab serves 8 other countries including Malaysia, Indonesia, Thailand, the Philippines, Myanmar, Cambodia and Vietnam.
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