Sources who are privy to Microsoft’s plan claim that the software giant is planning to release a new product line. This product line is actually a lower-cost Surface tablets which will be released in the second half of 2018.


Microsoft will launch smaller, low-cost Surface devices


The move, according to sources, seeks to have a market share for cheaper devices, competing rival Apple Inc. At present, the Cupertino-based company is dominating the market with iPad. This is not the first time that Microsoft attempted to sell cheaper devices.


Surface Pro 4

Back in 2012, Microsoft had started its push for more consumer-oriented hardware when it launched the original Surface RT. Back then, the price of original Surface RT is pegged at $499. However, consumer perception about the Surface RT did not go so well. This pushed Microsoft to pivot to produce a more expensive Surface Pro.


It cannot be denied that Surface Pro has gained popularity which consequently contributed to demand for a pro-oriented iPad of which Apple launched back in 2015. Now, Microsoft’s new table features 10-inch screens. Its size is the same with Apple’s standard iPad, but smaller than the 12-inch screens used on the Surface Pro laptop line.


Regarding the new Surfaces price, Microsoft will likely sell the new product with a starting price of $400. The new Surfaces will have rounded edges, and one of the reported features include USB-C connectivity. The device is expected to be 20 percent lighter than the high-end models, but will have around four hours fewer of battery life.