Sources who are privy to Microsoft’s plan claim that the software giant is planning to release a new product line. This product line is actually a lower-cost Surface tablets which will be released in the second half of 2018.
Microsoft will launch smaller, low-cost Surface devices
The move, according to sources, seeks to have a market share for cheaper devices, competing rival Apple Inc. At present, the Cupertino-based company is dominating the market with iPad. This is not the first time that Microsoft attempted to sell cheaper devices.
Back in 2012, Microsoft had started its push for more consumer-oriented hardware when it launched the original Surface RT. Back then, the price of original Surface RT is pegged at $499. However, consumer perception about the Surface RT did not go so well. This pushed Microsoft to pivot to produce a more expensive Surface Pro.
It cannot be denied that Surface Pro has gained popularity which consequently contributed to demand for a pro-oriented iPad of which Apple launched back in 2015. Now, Microsoft’s new table features 10-inch screens. Its size is the same with Apple’s standard iPad, but smaller than the 12-inch screens used on the Surface Pro laptop line.
Regarding the new Surfaces price, Microsoft will likely sell the new product with a starting price of $400. The new Surfaces will have rounded edges, and one of the reported features include USB-C connectivity. The device is expected to be 20 percent lighter than the high-end models, but will have around four hours fewer of battery life.