Social media giant Facebook is adding a dating feature, according to CEO Mark Zuckerberg. He announced this during the Facebook’s F8 developer conference in San Jose, California.


Facebook’s Tinder-like dating feature

Facebook’s dating feature works by broadcasting whether you are a single or in a relationship since the social media app went live back in February 2004. This means that the app’s dating feature would eventually compete with other existing mobile dating app like Tinder and OkCupid—both apps owned by Match Group.


When Zuckerberg announced the dating feature for Facebook, Match Group’s stock was downed by more than 17 percent.

“This is going to be for building real, long-term relationships — not just for hookups,” Zuckerberg said during the F8 developer conference keynote. He pointed out that the dating feature would be fully embedded in the app. Users, however, could choose to opt-in to use the said feature.


“We have designed this with privacy and safety in mind from the beginning. Your friends aren’t going to see your profile, and you’re only going to be suggested to people who are not your friends.”


Meanwhile, Facebook product chief Chris Cox presented to the audience the design of the social media app’s dating feature. The profiles in the design look similar to Tinder, Bumble and other mobile dating app.

But Cox said that Facebook’s dating app feature would focus more on integrations for the events and groups in the app’s platform. He added that Facebook would soon announce the release date and rollout info for the dating features.