In a bid to promote the company’s flagship iPhone X, Apple Inc. this week has released a promotional video featuring the Portrait Lighting selfies. The iPhone X’s Portrait Lighting is actually a front-facing camera mode that uses the phone’s TrueDepth camera system.

The Cupertino-based company shared the video through Google’s YouTube channel. The video shows various selfies taken with the use of iPhone. iPhone users described the 38-second video as a collection of selfies taken using iPhone X’s Portrait Lighting effects and TrueDepth lens system.


Apple’s new iPhone X ad features the poetry of Muhammad Ali. Check the video below for future reference.


In case you don’t know, Apple videos have been shifted to focus on iPhone X’s Portrait Lighting effects. The new iPhone camera effects were featured using an iPhone camera. It can be recalled that as early as January, Apple has already explained how the Portrait Lighting works even without the lighting effects from a studio.


The Portrait Lighting was one of the features included in Apple’s promotional videos. It uses a set of complex algorithms to compute how a user’s facial feature interact with the light. The new camera effects also use depth of information embedded in Apple’s A11 Bionic chip.


Other iPhone features include Face ID and Animoji.