Cupertino-based tech company Apple Inc. issued a public apology on Friday, December 29. The company offered a public apology amid the battery issue that it deliberately slowed down iPhones to force iPhone users to upgrade their devices.
“We’ve been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that process. We know that some of you feel Apple has let you down. We apologize. There’s been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we’re making,” Apple said in a statement.
Last week, Apple users sued the company and were seeking a class-action suit against Apple. iPhone users claim that Apple’s move drives them to buy new iPhones despite the fact that the phones are still at optimum performance.
In their statement, Apple countered this claim, saying that it would never do anything to shorten the life of Apple devices. “Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that,” the Cupertino-based company said.
Apple explains how batteries age
According to Apple, batteries found in all Apple device are rechargeable. This means that all these batteries are consumable components. All the performance of these batteries diminished slowly because they chemically age.
Apple further explains that there are several factors involved in the chemical aging process, aside from the time and number iPhones were charged.
Now to address the issues and concerns of the loyal Apple customers, the company vowed to have a battery replacement for a fee of $29. Apple also vowed that it would reinstate the original performance of iPhone 6 or the later model immediately.
And starting in January 2018, Apple iPhone users can avail the batteries which cost originally $79. Also, the company will dispatch a new iOS software update that can track the battery performance in iPhone devices.