People use the cliché “the best things in life are free” almost all the time. At times, people use it as their motto in life.
Well, in the app world, that cliché truly is a fact.
According to research firm Gartner Inc., about 90% of apps downloaded in smartphones all over the world are free. And those premium apps that people purchase cost $3 or less.
Gartner added that mobile app downloads will exceed 45.6 billion this year. Among these, free downloads account to 40.1 billion.
Those premium apps that aren’t as popular as those free have not been doing fairly. As the research firm reported that amongst those being paid, 90% belong to those priced $3 and below.
They added that this year, apps priced between 99 cents and $2.99 accounted for 87.5% of the paid downloads. They said by 2016 this figures will increase to 96%.
Among all the app stores in the market, the most popular is Apple’s App Store. This year alone, it has already accounted to 21 billion downloads. This figure has increased by 74% since last year.
According to research director at Gartner Brian Blau, “Apple’s market share is the largest, considering its App Store accounts for 25 percent of available apps in all stores.”
Image Source: macvideo.tv
