Amazon shifts attention from consumers to developers


Amazon Inc. is trying to change tradition as the consumer-only focus mindset of the company is slowly becoming a developer oriented business.
The strategy shift focuses on app developers as the retail giant is now aggressively courting the latter to strengthen the market of their Kindle Fire amid heavy pressure coming from rival companies including Google. Inc. and Apple.

In their effort to protect and expand their market, Amazon is trying to lure game and app developers to entice prospective consumers into choosing their products. With their Kindle Fire, Amazon is hoping that this device could yield more revenue for the company by offering books, music and other online content.

Amazon began to form a team of developers even before the launch of the Kindle Fire last year and has since become more aggressive.
Chief executive of Glu Mobile Niccolo de Massi said, “Amazon is a very viable platform and we are encouraged by the speed at which they are moving. They have a very good chance of being the number three player in developer revenues, ahead of Microsoft, if they execute over the next few years.”

Will this change in strategy pave the way for higher market share for Amazon? We’ll soon find out.

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