Google has just bought the social platform Meebo. These information has been confirmed by the company itself. In its blog we can see the following details: “Together with Google, we’re super jazzed to roll up our sleeves and get cracking on even bigger and better ways to help users and website owners alike”
Meebo is a social media browser-based instant messaging service. The social site has grown so as to include the Meebo toolbar, which enables users within a website to chat and also allows for sharing of content easily. The Meebo Company had also developed an ad platform.
It is said that Google has bought the company at around $100 million. Google however realizes the benefit it will draw from the expertise that the people at Meebo will be bringing to them. And this, especially as they try to establish and market their own social media site, the Google+. It is rumored that Google will lay off all employees of Meebo who do not hold any strategic importance to them. This includes the people in the sales and marketing departments. Only the product team will be retained in the new set up. This might mean Google has an idea of coming up with a new Google+ toolbar.
The acquisition of Meebo by Google does show that the company is ready to put on some efforts and resources in developing its social media platform and how users share content. What a better way to do that rather than acquiring an already established platform with over 100 million users.
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