A major make-over for YouTube

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If you’re a fan of the video-sharing website, then you’ve probably already seen its new look. The San Bruno-based YouTube’s most extensive changes ever made was launched Thursday, December 1, to keep up with the fast-paced development of online content made available in gaming consoles and TVs.

The most notable change of course, is the completely reworked appearance of the homepage, where more emphasis was given on the television-like experience and channels, instead of individual videos. A new navigation and discovery tool is also added to the left-hand side of the page and links to social networking sites like Google+ and Facebook are more visible.

Big Frame CEO Steve Raymond said that “YouTube is moving in a direction where if on Friday night if you want to spend an hour watching video, you might end up going to your channels and watching 10 different videos for an hour, but it’s going to be an experience that is going to be more predictable than current one.” Big Frame is a YouTube partner and a Los Angeles-based network of content creators that includes popular YouTube personalities like Mystery Guitar Man.

Changes in the site’s appearance is also notable, with a new gray background and a color palette intended to be similar to Google’s overall aesthetic design. Even the site’s logo has gotten a makeover with a more even shading in the red background of “Tube” for a fresher a more contemporary look.

Want to see them for yourself? Head on over to YouTube and tell us what you think!

Image courtesy of YouTube.com

2 COMMENTS

  1. It’s even got a new browser symbol. I think the Facebook integration is fair, it’s not like Facebook doesn’t allow you to share Youtube videos, makes sense for both companies to let it work both ways as both will increase their exposure and revenue through online marketing

  2. It’s even got a new browser symbol. I think the Facebook integration is fair, it’s not like Facebook doesn’t allow you to share Youtube videos, makes sense for both companies to let it work both ways as both will increase their exposure and revenue through online marketing

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