Well, it isn’t surprising to find useless, unusual, and sometimes offensive apps scattered around the market, and they usually go by without a buzz. But when an international company develop that kind of app, well – that’s a different story.
PepsiCo Inc., as part of their marketing strategy for their Amp energy drink, has released the app “Amp up before you score” last Friday which is now generating a huge wave of online criticism for its stereotyping women.
The app promises men to “score” with stereotyped women with pickup lines”suitable” for each class. Women are classified into stereotypes such as foreign exchange student, nerd, cougar, and rebound girl, among others.
And to add insult to injury, the app even has a “brag list” so that men can tally their conquest and post them in Facebook , Twitter, and other online sites.
The company issued an apology for the act through the Amp brand’s Twitter page. The apology was also broadcasted on PepsiCo’s Pepsi and Mountain Dew soda brand pages on Twitter today.