Sony and Netflix join forces


Because Internet video capable HDTVs have sprouted in the market like mushrooms on a rainy day, giant company Sony has now teamed up with Netflix, an online DVD and Blu-ray Disc rental service which offers online streaming to customers in the United States and flat-rate rental-by-mail.

Some Sony Bravia TV sets (those that are Internet video-capable anyway) now allow Netflix members who are under the unlimited subscription plan can use Sony Bravia’s Internet video-capable sets to watch more that 12,000 movies and TV episodes. This will be available online in the fall.

The models include any HDTVs compatible with Sony’s Bravia Internet Video Link which is a $199 add-on module available for many of Sony’s television released in the past two year and the currently shipping W5100, Z5100, and XBR9 series which is available in 40-, 46-, and 52-inch screen size.

Although Sony is among the early companies to offer HDTVs capable of connecting to the internet, they are not the first consumer electronics company to have a team up with Netflix though. Microsoft with its Xbox360 videogame console, LG Electronics, Roku, Samsung, TiVo and Vizio already has a partnership with the online company.