From Apple: Cocktail anyone?


If you’re tired with receiving those PDFs you get from iTunes when you download a song, or you think CD labels are so yesterday, you’re in for a big treat.

The Financial Times reports today that Apple and major record labels are teaming up to create bundles of interactive features which users get with their downloads. The project is code-named Cocktail.

Apple is known for making iPod and iTunes-related announcements at September events, so it’ll probably be launched on September too. The FT says their info comes from several sources who are “in-the-know” of the situation.

Through Apple’s collaboration with some of the big guys from the music scene including EMI, Sony Music, Warner Music and Universal Music Group, they hope to have customers buy digital albums (which obviously brings in more money) instead of just downloading single tracks.

Customers will be receiving the interactive book which includes material such as liner notes, lyric sheets and photos. According to the FT, it would also let users play songs without having to return to the iTunes software.

As cited by the Financial Times, an executive from Apple said: “”It’s all about re-creating the heyday” of the album when you would sit around with your friends looking at the artwork, while you listened to the music.

Hmmmn, makes you wonder what people today would digitize next. J