“Are you going to make a phone more for kids so that my Mom will let me get one?”
These were the innocent words coming from a child in the audience at the annual general shareholders’ meeting at Canada’s Research in Motion in Toronto yesterday.
The creators of BlackBerry, the world’s No.2 smartphone maker whose target market are mostly executives, wasn’t able to answer the question immediately.
According to a report from Reuters, the child’s question was “met with hums and haws by RIM Co-Chief Executives Jim Balsillie and Mike Lazaridis before they summoned up a vague response.”
“There’s lots of opportunity and, you know, if the current BlackBerries aren’t acceptable to your mother, hopefully the next ones will,” Lazaridis said.
The shareholder meeting revealed RIM’s plans about a campaign to win over more people to use their devices. The campaign includes sponsoring in the U2 360 Tour, one of the world’s most popular rock bands.