A new survey conducted by a Wall Street research firm Cowen revealed a troubling result for the Cupertino-based Apple. The research firm has reportedly conducted a survey asking some people of what kind of smartphone they would buy next.
Is loyalty to Apple’s iPhone declining?
The result? Based on the survey, existing iPhone users are contemplating to unlikely buy a new iPhone. Of which, Cowen described the result “was near the lowest levels since conducting our survey.”
Cowen’s survey result can be viewed as a damaging blow to Apple. With the number of iPhone users won’t buy a new iPhone is really a threat to Apple. And the company, once held the spotlight for so long, should take the result seriously.
It cannot be denied that of all the Apple products, iPhone pours in a lot of money for the company. iPhone, in short, is saleable of all Apple’s products. Through iPhone, Apple is making a lot of profit because of its innovative features and classy design.
So any possible threat to iPhone is by extension, a threat to Apple in general. But Cowen survey can be used to measure users’ loyalty to Apple. In its report published by Fierce Wireless, Cowen said that “iPhone appeal moderating across the industry.”
“When asked ‘what kind of cell phone do you think you will get with your next upgrade/purchase,’ the percent of postpaid respondents at AT&T, Sprint and Verizon selecting iPhone moderated vs. last quarter while at the same time just 80.5% of postpaid respondents who already have an iPhone indicated they would get one with their next upgrade/purchase, which was near the lowest levels since conducting our survey and was down from 87.6% last quarter,” the firm wrote on its report.
Despite this, the Cowen survey also indicated that 80.5 percent of current iPhone owners are still planning to upgrade to a new iPhone. But this has remains to be seen after the company was dragged into the battery issue, the iPhone X’s Face ID issues, among others.
After months of speculation, Apple’s latest piece de resistance has finally been unveiled. And true to its form, it really does pack a hell of a punch.
Not only was the news good for Apple. But the release of the iPhone 5 was also great news for social networking giant Facebook.
Facebook shares climbed by 8.9% yesterday as a result of Apple unveiling their latest gadget, the iPhone 5.
Apple announced that their latest toy will have built-in application for Facebook that features voice-activated posts and the ability to share photos.
Before Wednesday’s announcement, Facebook stocks have crashed by 49% since its initial public offering last May 17.
After the iPhone 5 announcement, the social networking giant’s stocks rose by 7.6% to end the day at $20.91.
Facebook has been battling weak stock market support since the much anticipated IPO. Before the company went public, everybody was going berserk as to what this means to Wall Street.
But after all the initial fuzz and the hype has died down, analysts confirmed that Facebook’s venture to being public wasn’t good for the company.
This development is a good sign that Facebook might bounce back from their lowly start. If not, then Facebook might need to keep their fingers crossed that Apple releases a new iPhone every couple of months.
Social gaming company Zynga Inc. cut third 2012 forecast after their second quarter expectations fell short of Wall Street’s targets resulting to a 40% stock drop.
Zynga ,who is responsible for games such as Hidden Chronicles and Farmville, also pulled social networking tycoon Facebook down. The latter gets 15% of their earnings from Zynga.
The social gaming brand edited their 2012 earbibgs forecast from 23 to 29 cents initially to 4 to 9 cents. Zynga went public last December and was well on its way to earning top dollars.
Unfortunately, Wall Street has slowly backed down from the company as gaming rivals became more and users began to hop off the Zynga wagon.
According to Arvind Bhatia, analyst from Sterne Agee,“The quarter is a disaster. I think that it’s looking more and more like this was a fad because they’ve introduced so many new games, yet EBITDA continues to come down.” “The company has been saying for some time that declining traffic doesn’t matter and clearly it does. The decline in some of their top games in terms of traffic has been huge,” he added.
Thomson Reuters also said that Zynga had a quarterly revenue amounting to $332.4 million which is below the average which analyst pegged at $344.12.
Another bad new for Research In Motion. After cutting off a number of their employees, the company is announcing that their so-called “savior”, BlackBerry 10 operating system, will not be released until next year.
RIM has admitted that the development of the BlackBerry 10 OS has been delayed, due to undisclosed reasons and that no devices will be released carrying the new OS, at least until next year.
RIM CEO Thorsten Heins is optimistic, even if his company has been receiving a ton of bad rep lately.
According to Heins, “RIM development team and relentlessly focused on ensuring the quality and reliability of the platform and I will not compromise the product by delivering it before it is ready. I am confident that the first BlackBerry 10 smartphones will provide a ground breaking next generation smartphone user experience.”
“The reception of the BlackBerry 10 platform by our key carrier partners has been very positive and they are looking forward to going to market with BlackBerry 10 smartphones in the first quarter of calendar 2013,” he added.
The quarterly earnings of RIM have plunged. The plunge was even worse than what analysts from Wall Street have predicted.
Do you think RIM can bounce back after taken a deep plunge?