Podcast Revenue In The US Can’t Be Stopped Or Slowed Down

Revenue Of Podcast Can’t Be Stopped Or Slowed Down In The US

The rising revenue of podcast in the US cannot be stopped or even just slowed down.  Podcast revenue records show an increase of 86 percent on its 2017 revenue as compared to 2016.

Increase In Podcast Revenue

The US podcasting industry had a recorded revenue of $314 million in 2017.  This figure shows that it went up by 86 percent compared to 2016’s $169 million podcast revenue.  This figures is according to the study conducted by the Interactive Advertising Bureau (IAB) and PwC US.

Podcast income is estimated  to reach $659 million in 2020, a triple-digit 110 percent.  They also examined what podcast benefited the most from the increased interest in the audio format.

Kinds Of Advertisements Used In Podcasts

Most heavily used are host-read ads.  This accounts for two thirds of all ads in 2017.  Direct response ads made up the majority of the campaign, brand awareness ads at 29 percent. 58 percent of the ad inventory last year went to inserted or edited ads.

Podcast Advertisers

Top podcast advertisers included financial services at 18 percent share of ads.  Direct-to -consumer retailers at 16 percent, and arts and entertainment at with 13 percent of all ads.

Podcast Content Genres That Rake In The Dollars

Certain types of podcasts are doing better than others when it comes to raking in the dollars.  AS a matter of fact, the top four content genres generated over half the advertising revenue in 2017.

These top four content genres were: Arts and Entertainment (17%), Technology (15%), News/Politics/Current Events (13%), and Business (11%).

Investors will not be throwing money in the business if they think they will not make any money out of it.  The main reason why investors invest in podcasts through advertisements is they know they will be gaining from it.  Real businessmen will be intelligent enough to know where to invest their money to succeed.  And they see a bright future in podcasts.

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Verizon: We Are Locking Phones Down To Combat Theft

Customers of US-based wireless carrier Verizon won’t be able to swap SIM cards in the coming days. This is because Verizon announced that it would soon stop selling unlocked phones. For customers, this would mean that they could no longer use their smartphones on various carriers both in the US or in other countries.

 

To combat theft, Verizon  is locking phone down

 

The US-based wireless carrier announced this month that it would eventually phase in the company’s new SIM lockdown on smartphones it sells this 2018.

 

So how does this system works? The company said that as customer signs-up and activate one of the company’s services; it would initially unlock smartphones. But there’s an exemption, come spring,  the US-based wireless carrier said that it would keep the phone locked for a specific period after the customers purchased the device.

 

Meanwhile, tech users claim that this practice is common to other US-based carriers. Verizon also agreed to sell their unlocked phones. But these phones, according to the company, are under the Federal Communications Commission’s open-access rules.

 

 

It can be recalled that the company has won the auction of the C Block of 700MHz spectrum. The carrier runs its LTE network using the C Block of 700MHz spectrum.

 

This would also mean that the US-based wireless carrier customers with locked devices should contact the company to unlock their devices. This set-up, however, is somewhat difficult for other customers since they are not allowed to use other US carriers using the Verizon phones.

 

“We’re taking steps to combat this theft and reduce fraud. These steps will make our phones exponentially less desirable to criminals,” Tami Erwin, executive vice president of wireless operations for Verizon, told CNET in a statement.

 

A company official said that the company’s locking policy is meant to prevent thieves from further stealing other phones.

iPhone users use Wi-Fi more than Android users

A ComScore study found out that iPhone owners in US and UK consumes more of their data over Wi-Fi and their carrier’s wireless signal than users who have Android’s as their chosen smartphone OS.

The study which was done last February was released today. It showed that 71% of Americans use their iPhones both on cellular signal and Wi-Fi networks. Android users on the other hand had 32% who use both means of connection. Only 68% of iPhone users and 29% of Android users stay connected through the internet via their carrier’s network.

In the other side of the Atlantic, ComScore found out that 87% of iPhone users use both means of connection. Android users on the other hand account to 57%.

According to ComScore’s president of operator and mobile solution Serge Matta, “In the UK, the scarcity of unlimited data plans and higher incidence of smartphone prepaid contracts with pay-as-you-go data model likely contributes to data offloading among users wanting to economize their mobile usage. In addition, the current lack of high-speed data networks in the UK might also lead users to seek out higher bandwidth capacity on Wi-Fi networks.”

In the US, the majority of those who use Wi-Fi and cellular networks are those who are under AT&T followed by Verizon and T-Mobile. UK on the other hand is led by Vodafone followed by Orange and Telefonica.

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