Podcast Revenue In The US Can’t Be Stopped Or Slowed Down

Revenue Of Podcast Can’t Be Stopped Or Slowed Down In The US

The rising revenue of podcast in the US cannot be stopped or even just slowed down.  Podcast revenue records show an increase of 86 percent on its 2017 revenue as compared to 2016.

Increase In Podcast Revenue

The US podcasting industry had a recorded revenue of $314 million in 2017.  This figure shows that it went up by 86 percent compared to 2016’s $169 million podcast revenue.  This figures is according to the study conducted by the Interactive Advertising Bureau (IAB) and PwC US.

Podcast income is estimated  to reach $659 million in 2020, a triple-digit 110 percent.  They also examined what podcast benefited the most from the increased interest in the audio format.

Kinds Of Advertisements Used In Podcasts

Most heavily used are host-read ads.  This accounts for two thirds of all ads in 2017.  Direct response ads made up the majority of the campaign, brand awareness ads at 29 percent. 58 percent of the ad inventory last year went to inserted or edited ads.

Podcast Advertisers

Top podcast advertisers included financial services at 18 percent share of ads.  Direct-to -consumer retailers at 16 percent, and arts and entertainment at with 13 percent of all ads.

Podcast Content Genres That Rake In The Dollars

Certain types of podcasts are doing better than others when it comes to raking in the dollars.  AS a matter of fact, the top four content genres generated over half the advertising revenue in 2017.

These top four content genres were: Arts and Entertainment (17%), Technology (15%), News/Politics/Current Events (13%), and Business (11%).

Investors will not be throwing money in the business if they think they will not make any money out of it.  The main reason why investors invest in podcasts through advertisements is they know they will be gaining from it.  Real businessmen will be intelligent enough to know where to invest their money to succeed.  And they see a bright future in podcasts.

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Apple earns highest ever quarterly profit

On another celebratory note, let’s congratulate Apple for earning its most profitable quarter ever, exceeding analysts’ predictions.

So just how profitable did the company get? To give you some (impressive) numbers, Apple announced that its net revenue for the quarter ending September 30 is $9.87 billion, with a net profit of $1.67 billion.

That’s very good news considering this last quarter was a hard time for lots of people, especially businesses.

“In recessionary times it shows what Apple was counting on: Consumers focus on bang for the buck,” Michael Gartenberg, vice president of strategy and analysis at Interpet said. “Consumers are asking, where is the value I get for the dollar? Even if it’s not the cheapest, is the stuff I buy today still going to be useful down the road?”

Overall, the corporate giant’s quarterly profit increased to a whopping 46 percent, that’s 21 percent higher than last year with just 25 percent.

Congratulations you guys!! 😉

Source: http://www.wired.com/epicenter/2009/10/apple-fourth-quarter/

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