CNET is reporting that Motorola Mobility is set to cut their current staff size by about 20%, in an attempt to rejuvenate the company.
The New York Times added that about 1/3 of the 4,000 individuals to be cut is based in the United States, while 1/3 of the company’s North American offices will be closed.
Motorola Mobility was acquired by Google for $12.4 billion dollars last May.
Motorola Mobility has seen its share of market drop. Google isn’t clear what to do with the company but they have publicized that buying the company was a way to use their number of patents and patent applications.
Google is set to trim the number of handsets that Motorola Mobility produces.
Google is hoping that the thousands of patents of the company will be their key to drive the Android business and defend and expand their market.
Rumors have been circulating that Google will be selling the company by parts, including Motorola Mobility’s set-top box division which supplies hardware to cable providers in the United States.
Whatever the plan of Google to Motorola Mobility is, they have not aired any comment regarding the company’s future. Though the job cuts could signify a bleak future for Motorola Mobility, downsizing might also imply Google’s plan to revamp their roster.
Google has finally laid out the final word regarding their acquisition of Motorola Mobility in May 22, 2012. This has been one of the most tense acquisitions, concerning Google’s mobile plans for android.
As we all know from the past few months, Apple has been on a rampage of lawsuits left and right to Google’s android partners. This has left a lot to question on what Google is doing to protect its partners from being attacked, due to the Android operating system. One such move, as speculated by Wall Street, is buying Motorola mobility for its large portfolio of patents.
What can these patents do? It’s all about the ammunition they have in defense of the Android OS. The patent wars started when Apple asserted its patents against Android totting phone manufacturers. Apple has long built an arsenal of patents for their iOS product, even quoting that they “have patented the shit out it”. Google and its partners in mobile development have been caught unprepared for this war. Victories were scarce, and mobile providers look to Google for help. That is where the patents of Motorola mobility come in. Since it is now Google that owns the patents acquired from Motorola, they can use those patents in full defense and offense in the patent wars in favor of the Android OS.
Is that all there is to it? Acquiring Motorola Mobility has snagged a little bonus called set-top boxes. As we all know, Google is already practically synonymous to the internet. “When you don’t know something, just Google it”, has become an accepted phrase used in forums when people need help about a topic well known in the internet. Google has also touched on creating its own browser: Google Chrome. They did not stop there, as they also began to move into the PC operating system space by launching the Chrome OS. We also take into account that they have Android, one of two largest mobile operating systems for the mobile space. Google is just about everywhere, and they plan to get to more spaces in your line of sight by delving further into set-top boxes. This gives Google some more space in the world of television.
Google TV has long been around, but has not quite picked up. Merging this project with their acquisition of Motorola’s set-top boxes may just provide the edge and push they need to move further with this plan.
Google is becoming a very large entity that has touched so many areas in modern technology. They are practically unrivaled in how many services they provide. Soon, we may just see their logo every time we watch TV as well. All we can say is that they are growing stronger. That is good, right? Only time will tell. The consumers will ultimately be the one to suffer, or as I see it, gain from having one Google account to manage all of your devices.