Amazon shifts attention from consumers to developers

Amazon Inc. is trying to change tradition as the consumer-only focus mindset of the company is slowly becoming a developer oriented business.
The strategy shift focuses on app developers as the retail giant is now aggressively courting the latter to strengthen the market of their Kindle Fire amid heavy pressure coming from rival companies including Google. Inc. and Apple.

In their effort to protect and expand their market, Amazon is trying to lure game and app developers to entice prospective consumers into choosing their products. With their Kindle Fire, Amazon is hoping that this device could yield more revenue for the company by offering books, music and other online content.

Amazon began to form a team of developers even before the launch of the Kindle Fire last year and has since become more aggressive.
Chief executive of Glu Mobile Niccolo de Massi said,  “Amazon is a very viable platform and we are encouraged by the speed at which they are moving. They have a very good chance of being the number three player in developer revenues, ahead of Microsoft, if they execute over the next few years.”

Will this change in strategy pave the way for higher market share for Amazon? We’ll soon find out.

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Amazon to release new e-reader this July

Amazon’s Kindle e-reader was a huge success in the tablet market. Though not as popular as the iPad, it has created its own niche.

A tipster informed Reuters that the company is about to release their latest version of the Kindle. The report said that the source has direct knowledge of the matter but asked not to be named.

This new Kindle now has a front light that enables users to be able to read in the dark. Previous versions of the device had to buy an external light to suffice their craving of reading while in the dark.

Vice President of Emerging Display Technologies at DisplaySearch Jennifer Colegrove said, “I do see demand for a front-lit Kindle.” She also added that this could pose as a problem to the Kindle as a Front-lit battery could consume additional power thus it’ll run out quicker.

Amazon is also expected to launch a new Kindle Fire later this year. Sources have said that this latest gadget boasts of an 8.9 inch display.

Reuters source also added that the Kindle e-reader will be launched in two versions: the Touch 3G and Touch WiFi.

The news agency pegged the price of the Kindle e-reader at the same price or will be slightly higher by $10.


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