Google shopping for Web suffixes

Internet search giant Google has applied for suffixes that relate to their core businesses namely, .google and .youtube. Instead of using .com and .org, the company wants to use suffixes that could be identified to their company, including the two and .docs and .lol.

Google chief Internet evangelist, Vint Cert, said in his blog post that the .youtube domain name could make it easier to identify genres and channel in their video sharing website YouTube.

Cerf added, “We’re just beginning to explore this potential source of innovation on the Web. By opening up more choices for internet domain names, we hope people will find options for more diverse – and perhaps shorter – signposts in cyberspace.”

With this development, Google is one of the big companies to publicly announce their interest in having a top-level domain program.

The Internet Corporation for Assigned Names and Numbers, or ICANN, operates under the US Commerce department contract and is a nonprofit organization that manages the Internet’s address system, this may be to regulate the Google Cloud Platform systems and other cloud services.

ICANN began accepting applications this year for new words to the right of the dot in a Web address.

Google wants to security and abuse protection a top priority with their new domains.

General Electric and Coca-Cola and 40 other companies are opposing this top-level domain program as according to them, this may lead to consumer confusion, increase costs and spark Internet fraud.

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ICM Registry launches .XXX today

After years of legal struggles, more than 100,000 websites of adult content will now have the extension of “.xxx”.

ICM Registry LLC, the registry that operates the domain, has released a statement on this development. “The Internet is home to a wealth of content, suitable for a wide range of ages and values. The adult entertainment industry has, and always will, account for a large amount of this content and while it is enjoyed by some, it is not suitable, or of interest, to all Internet users.”

Initially submitted to the Internet Corporation for Assigned Names and Numbers (ICANN) in 2000, ICM Registry faced a strong opposition for this top-level domain (TLD)  from conservative groups and politicians which lead to its rejection. The registry was resubmitted in 2004 and ICANN announced its preliminary approval in 2005 and was voted for approval March 18 of this year.

The move was not met without critics. In November, Playboy license owner Manwin Licensing International, together with adult film studio Digital Playground,  has filed a lawsuit to remove the new extension and claimed that the process was illegal.

ICM however, stood their ground and defended this new development in the adult industry. According to them, this will make it easier for parents and employers to block the entire TLD and fans of this uhm, type of content, will have a network of “trusted sites”.

In a statement, ICM aptly explains, “Regardless of your views on adult content, it’s here to stay, so let’s be adult about it.”

Photo Credit: Justin Shattuck,

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