Google vs Apple: Fate of two worlds

Apple and Google have been best buddies in the past. They shared CEOs and shared ideas throughout the development and growth of Apple. Now, they are more like bitter enemies in the smartphone wars. Each had a different approach, but continues to monitor each other for ways to topple each other’s works.

Despite the growing disdain for each other, Apple has yet to fully remove the trace of Google in their popular iOS devices, such as the iPhone. One can argue that one does not simply remove Google from the picture.

Google is the host to a large portion of the world’s internet needs. They provide news, a rocking search engine, powerful mapping software, an ever useful online document application that has now evolved to Google Drive – a cloud storage solution, an integrated calendar, and a host of other services, such as YouTube, and the new social media service, Google+. The fact is people rely on Google for just about anything internet-related, as well as non internet related needs.

Apple needed Google to provide these services to their phones and tablets so that users may connect to the internet as conveniently as they would on a computer. When Apple acquired C3 Technologies last year, everyone had one thought in mind. They were about to wipe Google Maps from the equation in the next releases of iOS. This has now come to fruition as Apple announced that they are going to present new mapping software by June 11 this year that will solidify their battle against Google by controlling their own mapping software, according to the reports from Wall Street Journal.

Google and Apple will now begin a battle of how they view and represent the world to their customers worldwide. Google was ahead of the curve for a very long time regarding mapping. In fact, the Google Maps integration in Android was one of the greatest selling points of the software. I have often relied on Google Maps to help me get to where I wanted to be. It provided great turn by turn navigation and map accuracy that they have developed and refined for many years with its growing database, including the addition of street view images. Google Maps, in many ways, have a clear advantage in this race. Apple really needs to make sure their mapping software is well up to speed once they release it.

The thing is, Apple may just have a few things under their sleeves that may just oust Google maps from Apple’s loyal fans’ minds. C3 Technologies developed a mapping software that is no pushover. It was labeled as “mind-blowing” as they have developed a 3D mapping experience that is sure to wow anyone. This is what everyone believes to be what Apple will put on the table by June 11. If the Apple map proves to be accurate and as useful as Google maps, plus the amazing 3D mapping tech from C3, Apple may just succeed in providing a worthy mobile competitor to Google’s mapping software.

C3’s 3D rendition of a Las Vegas strip

That is to say, if Google will just sit by and do nothing against this new threat. Google has always been on the lookout for Apple’s moves against them. They plan to play mind games against the tech giant by announcing their own improvements to their own mapping software just days before Apple presents theirs. Many speculate that Google will present their own 3D mapping solution in response to this new threat.

Will Google overshadow Apple’s announcement and maintain supremacy? Or will Apple start it all over again and take one more leap over the competition?

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Google + Motorola Mobility = more than just patents for Android

Google has finally laid out the final word regarding their acquisition of Motorola Mobility in May 22, 2012. This has been one of the most tense acquisitions, concerning Google’s mobile plans for android.

As we all know from the past few months, Apple has been on a rampage of lawsuits left and right to Google’s android partners. This has left a lot to question on what Google is doing to protect its partners from being attacked, due to the Android operating system. One such move, as speculated by Wall Street, is buying Motorola mobility for its large portfolio of patents.

What can these patents do? It’s all about the ammunition they have in defense of the Android OS. The patent wars started when Apple asserted its patents against Android totting phone manufacturers. Apple has long built an arsenal of patents for their iOS product, even quoting that they “have patented the shit out it”. Google and its partners in mobile development have been caught unprepared for this war. Victories were scarce, and mobile providers look to Google for help. That is where the patents of Motorola mobility come in. Since it is now Google that owns the patents acquired from Motorola, they can use those patents in full defense and offense in the patent wars in favor of the Android OS.

Is that all there is to it? Acquiring Motorola Mobility has snagged a little bonus called set-top boxes. As we all know, Google is already practically synonymous to the internet. “When you don’t know something, just Google it”, has become an accepted phrase used in forums when people need help about a topic well known in the internet. Google has also touched on creating its own browser: Google Chrome. They did not stop there, as they also began to move into the PC operating system space by launching the Chrome OS. We also take into account that they have Android, one of two largest mobile operating systems for the mobile space. Google is just about everywhere, and they plan to get to more spaces in your line of sight by delving further into set-top boxes. This gives Google some more space in the world of television.

Google TV has long been around, but has not quite picked up. Merging this project with their acquisition of Motorola’s set-top boxes may just provide the edge and push they need to move further with this plan.

Google is becoming a very large entity that has touched so many areas in modern technology. They are practically unrivaled in how many services they provide. Soon, we may just see their logo every time we watch TV as well. All we can say is that they are growing stronger. That is good, right? Only time will tell. The consumers will ultimately be the one to suffer, or as I see it, gain from having one Google account to manage all of your devices.

Image Credit: Mashable