Free downloadable apps still popular for smartphone users

Free appsPeople use the cliché “the best things in life are free” almost all the time. At times, people use it as their motto in life.

Well, in the app world, that cliché truly is a fact.

According to research firm Gartner Inc., about 90% of apps downloaded in smartphones all over the world are free. And those premium apps that people purchase cost $3 or less.

Gartner added that mobile app downloads will exceed 45.6 billion this year. Among these, free downloads account to 40.1 billion.

Those premium apps that aren’t as popular as those free have not been doing fairly. As the research firm reported that amongst those being paid, 90% belong to those priced $3 and below.

They added that this year, apps priced between 99 cents and $2.99 accounted for 87.5% of the paid downloads. They said by 2016 this figures will increase to 96%.

Among all the app stores in the market, the most popular is Apple’s App Store. This year alone, it has already accounted to 21 billion downloads. This figure has increased by 74% since last year.

According to research director at Gartner Brian Blau, “Apple’s market share is the largest, considering its App Store accounts for 25 percent of available apps in all stores.”

Image Source: macvideo.tv

Lookout: 5% of free apps are borderline malware

Con-artists and other unscrupulous individuals now have a new weapon to unleash their wrath to unsuspecting individuals. With technology being one of the most important things that we now have, they have jumped into the bandwagon and have used them as front to their modus.

With app developers and apps sprouting out from nowhere, it is evident that these devious criminals are going to take advantage of the situation and use this for their benefit.

Case in point, mobile security firm Lookout recently discovered that nearly half of the free Android apps in the market have been using their apps as fronts for advertising networks and services.

They also found out that about 5% of them employs “aggressive” tactics bordering on malware classification.

Lookout says that wallpaper apps include aggressive advertising at a rate of 17%. Entertainment apps and games on the other hand follow that with 8% and 7% of the aggressive pie.

Aggressive advertising implies taking the form of ads creating their own desktop shortcuts, pushing ads to a device’s notification bars and modifying the bookmarks and homepage of a device’s default web browser.

By the way, the 5% of apps involved that are borderline malware represent more than 80 million downloads.

Watch what you’re downloading and installing in your smartphone!

Image Source: google-play.net

Recommending an App has never been this fun

Money is one thing that the world has but majority of the people who live in it have none.

Well, what if you can earn money while recommending your favorite app to a friend? Sounds interesting and enticing right?

The secret is out. Buzzdoes is here and it is here to make you more money.

There are thousands if not millions of mobile apps released each month. And if you’re a start-up, it would really be hard for you to get your app noticed. Here Buzzdoes can enter and do its magic.

This marketing tool for mobile apps lets users recommend their favorite app to their friends. For each successful recommendation, they are rewarded by Buzzdoes with cash, free aps, vouchers and other prizes.

According to Buzzdoes CEO Assaf Kolirin, as told to Mashable, “App users can become your best marketing tool to increase downloads and quality users, while helping friends discover new apps.”

To safeguard their business, the company limits the number of friends to which a user can recommend an app. This is to protect you from spam.

Kolirin added, “Buzzdoes is not about spreading apps to thousands of friends. It’s about choosing the right friends and making real recommendations.”

Visit their website to learn more.

Image Source: apps-world.net