AvatarLab: Advertisers Snap to $Millions

Snapchat is alive and kicking as it ushers in 2018 with AR lenses that level-up user and advertiser experience with AvatarLabs. AvatarLabs, chosen as one of seven AR development partners of Snap is not a newbie in the digital world. Before developing custom Snap World and Face Lenses for advertisers on Snap, it had built a solid reputation as a full, interactive agency in film, gaming, and advertising.

“No one else is delivering creative Augmented Reality experiences at the scale of Snap and we are thrilled to be able to offer cutting-edge engagement direct to our clients.” – Bill Hargis, Creative Director at AvatarLabs

It was behind Fox Motion Pictures Sponsored Lens for its Peanuts Movie promotion which fully captured the fun behind the Charles Schultz Gen X favorite while updating it for CG-savvy netizens. Did the Snap challenge capture the imagination of teens and millennials? It was a gamble that evidently paid off after the story was picked up by the leading names in media, earning $44M during its opening, largely from the 100M or so Snap users.

Since 2011, it had leap-frogged from storytelling in social media to running campaigns for 7 of the world’s highest grossing films of all‑time! It brings to Snap its rich experience in engaging its audience through display media, gaming, and web content across a variety of social and business niches. From 2014 where it was part of top-grossers like Game of Thrones and Resident Evil, it now has Disney, Marvel, HBO, 20th Century Fox, Sony Pictures, Universal, ABC, NBC, WB, Mattel, Plantronics, Amazon, and major consumer goods companies as clients.

Another area where AvatarLabs excels in is the Choose Your Adventure ad, an interactive storytelling experience that is a boon to advertisers. It’s fun, takes you into the experience, and is never hard-sell. The ads are so simple, relate to a common human experience, and gets you to push that CTA button almost effortlessly.

Choose-Your-Own-Adventure Snap Ad Demo from AvatarLabs on Vimeo.

AvatarLabs’s expertise in augmented reality, social media, live streaming, digital storytelling, and video creation is at the disposal of today’s advertiser who wants more of filters, lenses, Snap Ads, 360 Videos and Snapchat Content Strategy for brand awareness. Use that on Snap, judged as the most important social media of US teens in 2017 (ahead of Instagram and Facebook) with a third of its 37M adult users in the 18-24 age-group, and it would seem like a marriage made in social media heaven.





Aereo Inc. sued by local television networks

American television networks have sued a startup being backed by billionaire Barry Diller that enables people to view live local TV on their iPhones and iPads in the New York area.

ABC, CBS, NBC, Fox and PBS filed cases in Federal Court last Thursday saying that Aereo Inc.’s service is using their content without permission from the companies.

Aereo was inaugurated two weeks ago. People need to pay a monthly fee of $12 to access 27 locally broadcasted shows through the net on their Apple devices.  It was due to be open to more subscribers on March 14 but this current development puts a hold on that.

The company says that the cases filed against them are groundless and they look forward to “a full and fair airing of the issues.”

They have about $25 million dollars in capital, with more than $20 million coming from a funding round led by InterActiveCorp. The latter owns Match.com, Ask.com and a few more Websites.

Aereo is exploiting what they deem is a loophole in the system. They don’t use a big antenna to get local broadcasts. They use a single tiny antenna for each subscriber that is watching.

But television networks don’t believe and don’t buy their argument.

The suit that the networks filed claims that, “Aereo’s service to the end user is similar to and competes with cable or satellite operators and telephone companies that also retransmit broadcast programming to their subscribers, except that Aereo’s service is unlawful.”

Image source: Bloomberg.com

Team-up: Windows 7 and Family Guy

Seem far-fetched?

Not exactly. Microsoft, in an effort to promote Windows 7, has teamed-up with FOX and Family Guy creator/voice actor Seth MacFarlane to bring in Windows 7 promotions in the TV special.

Set to air on November 8 at 8:30 p.m. Eastern and Pacific, the no-commercial-break show will feature Seth MacFarlane and Family Guy costar Alex Borstein in a collection of original animation segments, comedy skits, live-action performances of Family Guy musical numbers, and of course, celebrity guests.

The working title for the program is “Family Guy Presents: Seth & Alex’s Almost Live Comedy Show.”

Its not just TV shows that Microsoft is gonna target too. The company, along with FOX, is planning a 12-week college tour that’ll give college students a chance to test out Windows 7. Of course, with “Family Guy’s” Stewie and Brian aboard, there will surely be some entertainment – outdoor movie nights, online videos, etc. – that’ll come along with the tests. 😉

Excited? Catch a glimpse of what you can expect in the Windows 7/Family Guy show here.

Source: http://www.pcworld.com/article/173646/family_guy_to_shill_for_windows_7.html