.SITE Becomes the 6th Largest Selling Domain Extension

Today, the new domain extension .SITE, which was launched in mid-July 2015, reached 500,000 registrations, making it the third fastest domain extension to reach the milestone.

.SITE’s namespace is crawling with well funded and innovative startups, including Crowdsite – a startup aimed at helping businesses form relevant social networks, Lixpen – a creative startup funded by Kickstarter that develops next generation products and Besmart – a company that offers services relevant to business development.

Startups, however, aren’t the only ones adopting this domain extension. The versatility of the extension is responsible for its popularity among varied sectors – including web development, film, design and even healthcare. Pascal Rod, Executive Director of the International Federation for Nurse Anesthetist (IFNA), an international organization representing nurse anesthetists, explained their shift in a testimonial, saying, “Until now we were using another extension, because the ifna.com, ifna.net, ifna.org were already used. We had to use ifna-int.org what is not really relevant. The ifna.site domain is more concise and memorable, sounds easier to use and enhances our visibility.”

For a domain extension that was launched a little over a year ago, .SITE has managed to maintain the quality of the domains on its namespace, with over 900 names in Alexa’s top 1 million list – many of which are ranked in the early thousands. A renewal rate of 80% in Chinese markets coupled with over 40,000 live websites cement its position in the top 10 TLDs of the industry.

“The success of the extension can be attributed to two characteristics – concision and elasticity. Concision because it is a short reference to a webpage on the Internet. It is relevant to individuals who wish to personalize their online presence and make it their own ‘site’, their own location on the Internet. Secondly, .SITE is what we in the business call an ‘extremely elastic extension’. It isn’t specific to any industry or business; it can be moulded as per your wants and whatever they may be, it just fits,” says Parag Barhate, Category Manager at Radix.

.SITE has successfully maintained a renewal rate of 62.7%, which implies that a majority of the customers on the extension’s namespace choose to continue with it and further their online endeavors. The extension’s namespace spans 192 countries wherein Radix, the Registry behind the extension, maintains it.

.SITE is available at 121 leading registrars across the globe, including GoDaddy, Name.com and Big Rock, among others.

Google shopping for Web suffixes

Internet search giant Google has applied for suffixes that relate to their core businesses namely, .google and .youtube. Instead of using .com and .org, the company wants to use suffixes that could be identified to their company, including the two and .docs and .lol.

Google chief Internet evangelist, Vint Cert, said in his blog post that the .youtube domain name could make it easier to identify genres and channel in their video sharing website YouTube.

Cerf added, “We’re just beginning to explore this potential source of innovation on the Web. By opening up more choices for internet domain names, we hope people will find options for more diverse – and perhaps shorter – signposts in cyberspace.”

With this development, Google is one of the big companies to publicly announce their interest in having a top-level domain program.

The Internet Corporation for Assigned Names and Numbers, or ICANN, operates under the US Commerce department contract and is a nonprofit organization that manages the Internet’s address system, this may be to regulate the Google Cloud Platform systems and other cloud services.

ICANN began accepting applications this year for new words to the right of the dot in a Web address.

Google wants to security and abuse protection a top priority with their new domains.

General Electric and Coca-Cola and 40 other companies are opposing this top-level domain program as according to them, this may lead to consumer confusion, increase costs and spark Internet fraud.

Image Source: techcrunch.com

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