Google Teams Up with Retail Giants on New Shopping Program

Google launches Shopping Actions in the US
Google launches Shopping Actions in the US

Have you ever needed something, had no idea where to get it and went straight to Google to type “where do I buy xxx” or “xxx where to buy”?

Well, you’re not alone. Millions of people around the world are doing this and the tech giant is banking on that to make even more profit.

They are now teaming up with big retailers such as Home Depot, Target, Costco, Ulta and Walmart under a new program that lists their products directly on Google Search, on the Google Express shopping service and of course, on Google Assistant on mobile phones and voice devices.

In exchange, the retailers will have to shell out a certain portion of each purchase to Google. However, this is not to be confused with Google ads which is an entirely different thing.

Daniel Alegre, Google’s president for retail and shopping, said in an exclusive interview with Reuters that over the last two years, the amount of people on Google asking where to buy products rose by 85%. Currently however, this searches most often result to Amazon purchases.

Under Google’s new Shopping Actions, retailers such as Walmart and Target can now compete with Amazon in influencing shopper’s purchasing decisions and help them get more purchases made from their mobile phones and smart home devices through voice searches.

But how does this work exactly?

A shopper can search for let’s say, some new curtains on her way home and adds it to her Google Express cart. When she gets home, she realises she also needs cereals so she searches for them using her Google Home and adds them to the cart and purchases all at once. Easy-peasy.

Currently, the new Shopping Actions is available to retailers in the United States. We’ll have to wait to see if they will also implement this worldwide.

Google Enterprise boasts 5,000 new customers everyday

Larry Page of Google announced that the search giant is amassing at least 5,000 new enterprise clients a day.

Page was on an earnings call with analysts when he revealed that the enterprise business is not just a toy project or a sideshow for the company.

According to Page, “Enterprise is doing great, with over 5000 new customers signing up every day. In fact, last week, we signed our biggest ever deal, about 110,000 users to BBVAm one of the world’s leading banks.”

5,000new customers a day is a high mark and is a solid representation of a very performance by any company. Though if we compare it to Android activations per day, the number clearly is but a chunk to the the latter’s statistics.

Chief Business Officer Nikesh Arora said the Enterprise’s wins with customers like CostCo and a number of Universities.

Google is trying to focus on their small market business. Arora said, “We are seeing great traction in our enterprise business – large partner who tend to be early adopters – many small businesses who see Google Apps as a comprehensive and quick solution. In Q4, we signed government deals for the state of Maryland, Utah and five top universities, including Berkeley, Howard and Michigan.”

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