How the Internet and Finance Have Collided Over the Past Year

The internet has proven to be a powerful force and it has taken the power into the world of finance. Internet culture has begun to influence the stock market, e-commerce, and more. It has generated a lot of attention and it’ll be interesting to see where things go from here.

Meme Stocks

The phenomenon of meme stocks developed due to social media sites engaging in certain stocks. The most notable example of this is GameStop. This video game retailer was declining, and many hedge funds were betting on this stock to continue dropping. On the site Reddit, many people were outraged by this and they banded together and ended up raising the GameStop stock price from $19 per share to $483 per share. Many other stocks have received similar treatment since this incident. While this is a very interesting trend, it is important to note that if you are a first-time investor, it might not be the best decision to bet on these meme stocks as it can be a bit of a gamble.

NFTs

NFTs, or nonfungible tokens, are digital items that are unique and cannot be traded for a similar item. To understand this concept, it’s best to compare it to the art world. An NFT would be like an original piece of art. There is nothing out there of equal value. However, it is possible to sell prints of an original art piece or to make recreations, but only one person will have the original. Online, NFTs have become widely popular, and people will bet on these NFTs for the sake of having the original. Essentially, they are purchasing the unique code for the image even though the image can still be copied and used elsewhere. Some have sold for millions of dollars, like an NFT photo collage. The trend of the NFT market is unclear, but for now, it is generating a great deal of money.

Dogecoin

Dogecoin is a cryptocurrency that started as a joke based on a meme featuring the Japanese breed of dog the Shibu Inu. Dogecoin started back in 2013, but it has become widely popular due to tweets from Elon Musk. It has also gained popularity on the site Reddit and has followed the footsteps of the Wall Street Bets Reddit page. Users have made efforts to increase the value of Dogecoin mostly for fun and so far it’s working.

The financial world is often more serious and respectable. However, the internet is doing its best to change that. Whether it’s good-natured or to seek justice, the internet and finance have certainly collided in the last year.

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Business Technology That Is Surging

The coronavirus pandemic has impacted most industries in one way or another. It’s been devastating for businesses in the entertainment, food, and hospitality industries. Others, such as healthcare and technology have enjoyed unprecedented surges. In terms of technology, with many making a huge transition to working from home, there have been some business technologies in particular that are surging.

Security and Privacy

Security and privacy technology will always be relevant, especially in business. Given the recent push to develop the capacity to work from home, businesses have become more reliant on technology. With that comes an increased degree of risk from hackers, viruses, and malware. By necessity, security and privacy software has had to be developed and improved upon to provide the requisite protection for businesses. By way of example, last year Zoom faced some real privacy challenges that threatened its success. Throughout a 90 day period, they committed to improving their security and have done so well enough that it continues to be an immensely popular way to hold virtual meetings.

Teleconferencing

With people stuck at home but still needing a way to hold meetings and appointments, teleconferencing is another area of technology benefiting from an increase in popularity. It has been used to hold virtual meetings in tons of industries, from marketing to medicine. For doctors, telemedicine visits have expanded their reach and allowed them to serve their patients in new ways. This has benefited patients in rural areas in particular. While there is still plenty of work to be done to improve their access to healthcare, the surge in teleconferencing has been a step in the right direction.

Remote Management Tools

Working from home has been a huge adjustment for businesses and employees alike. One of the big concerns for businesses whose employees are now working remotely is how to keep their employees on task and engaged when they aren’t physically present in the workplace. Like security and teleconferencing technology, remote management tools have become a mainstay for many organizations. These tools can be used for project management, productivity and timekeeping, and so much more. You can expect them to continue to be used at least to some extent even after things return more or less to normal.

It’s not a bad time to be involved in business technology. Security and privacy, teleconferencing, and remote management tools are just a few examples of business tech that has enjoyed an increase in popularity and demand. What is especially nice for consumers is that things were already headed in that direction. Spurred on by the pandemic, we can now enjoy the benefits of progress that much sooner.

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What Parents Should Know About Children Using the Internet

The internet brings a lot of opportunities for fun and learning, so of course, parents should be excited to utilize all it has to offer. It’s common to have a little bit of anxiety about the less savory side of the internet, but being prepared can help you to navigate the situation appropriately. The more you know, the better you will be able to help your children use the internet in a positive way.

How Internet Use Can Help Kids Learn

One of the biggest benefits of the internet is how much it has to offer in the way of learning and exploring the world from your own home. From teaching aids to informative videos and science projects, according to HughesNet, the internet is full of learning opportunities. Helping your children get excited about learning is an important part of their childhood and the internet can help them do that. Try to find things that your child is naturally curious about and help them to regularly learn new things.

How to Protect Them from Harmful Content

One of the downfalls to having so much information available online is that some of it is dangerous or harmful. Helping your kids to avoid harmful content and talking to them about it when they stumble upon it can be incredibly helpful. According to Fight the New Drug, scientific research shows how pornography can be harmful to anyone, especially children. Violent content can also be harmful to children and their development. Using filters on your computers and supervising your children while they are on the internet can help them to avoid harmful content, so they get the most out of their time spent online.

How the Internet Can Help Them Build Connections

The internet can be a great place for your children to connect with other children from around the world. It is, of course, important to monitor their interactions online and make sure that they are appropriate but building positive connections online can help your children to get to know other kids from various cultures and backgrounds. According to Edutopia, you should make sure to talk to your kids regularly about their internet use so you can keep the conversation going.

The internet is one of the most amazing things in our time and helping your children to use it appropriately is an important part of modern parenthood. Using the internet to open the doors to curiosity and learning is an exciting part of watching your kids grow up. Take the time to teach them about internet safety so they can have an exciting and safe time online.

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How 3D Printing Can Benefit Manufacturers

Manufacturing is a constantly shifting field that is always benefiting from new technology. The latest venture is the use of 3D printing to manufacture new products. Some businesses are starting to see the value in incorporating 3D printing, which they feel will save them money in the long run. The most common uses are still being found, but the innovation is incredibly exciting.

More Customization

Using 3D printing enables businesses to customize their products more effectively. Unlike traditional machinery, 3D printing creates items according to a specific design. If something needs to be changed, it’s incredibly easy to make this change in the machine. This means that more experimentation and accessibility can be implemented into products.

Business owners see how a customizable machine could open their clientele up dramatically. If your product can reach even more people, the growth potential is enormous. You will likely see more 3D printers pop up in factories for customizable designing.

Less Waste

One huge benefit of implementing 3D printing is the exceptional reduction in waste. Manufacturing companies often get attacked for having a lot of wasteful output but using this technology could mitigate that. Mass production can help eliminate waste, and 3D printing takes this to the next level.

Factories could implement these machines to conserve the environment and reduce the amount of product they need to buy. A 3D printer can use all its plastic to form your product without leaving residue. It will help the business owner’s wallet and give workers a higher-level job than they previously had.

Easier to Prototype

When pitching an idea to potential buyers, you must develop some sort of physical prototype. This is true when you are putting it through development trials. 3D printing can help manufacturers communicate more clearly with their investors and allow them to try their ideas out more quickly.

This makes the jobs of everyone involved easier and more straightforward. Instead of wasting time developing a prototype that might not express precisely what you want, everything is possible. Beyond this, you have a better way to develop new products that are safe and effective.

All in all, 3D printing is an increasingly popular technology that will likely be integrated into factories as known today. They can help you better customize your products to the needs of your customers. They are more environmentally friendly. They are also easier to prepare for investors and consumers when brainstorming new product ideas.

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Areas of Your Business That Can Seriously Benefit From Automation

When running a business, your time is precious. You have a lot to manage and so you need to prioritize your tasks and time. One way to do this is to use automation in numerous areas of your business to complete important tasks without using too much of your time. With the help of automation, you can allow yourself to prioritize other projects and allow technology to take care of everything else.

Social Media Marketing

In recent years, using social media as a marketing tool has become widely successful. However, if you want solid results, it requires quite a bit of dedication and attention. It can be very helpful to manage your social media marketing through automation. One way it helps is by doing research for you. An automation tool can search what people are saying about your brand online, what current trends are, and even the patterns of your consumers. For example, it can determine the optimal time for posts based on what your consumers are most active. Another way to use automation is to schedule your posts. This way you can write them all at once and then space them out at your convenience. Just make sure you monitor these posts and keep them on your radar so you can make sure they are always sensitive to current events. Additionally, you shouldn’t automate everything. You should take time to reach out to customers via social media to maintain a more personal connection.

Accounting

Automating your accounting can be a helpful time-saver but it also has many other benefits. For example, you can eliminate human error from your data. It will be more reliable and processed much faster. You can also rely on more security through automation since everything is processed digitally and can be protected and stored in the cloud. Since everything is digitally stored, you can quickly and easily access the information for your benefit and the benefit of your clients. Accounting automation can create ledgers, track data, and perform computations instantly. Fewer than 25% of accounts payable departments have highly automated invoice approval processes. If this number were increased, there could be far more efficiency seen in the accounting world.

Customer Service

As one of the essential elements of your business, you want to make sure you have quality customer service. Automating your customer service can help you do this. The primary automation option for customer service is implementing chatbots on your website or social media. These bots can respond to people even outside your business hours which improves customers’ experience. Similarly, they can respond to questions quickly. Bots are also helpful with filtering questions. If all your customer service agents are busy, a bot can answer simple questions and defer more complex questions to your service agents.

Automation is a very helpful process. You can take tasks that would normally be involved and time-consuming and rely on technology to complete them for you. Through automation, you can save time in your business and dedicate yourself to more high-priority projects. 

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Software Tools That Every Charity Organization Needs

As wonderful as people are their ability to organize, produce and publish data or material is limited without the use of technology. Utilizing software programs for advertisements, promotion, management, and communication will help your charity run smoothly and efficiently, for your benefit and the benefit of everyone tied to your efforts.

Social Media Management

Social media platforms can broadcast information faster and more effectively than any other tool. So much of today’s worldwide population use social media that it has become an incredible means of reaching a wide audience, or even aiming for specific sub-audiences—because different platforms tend to pull in different demographics, it is easy for companies to focus messages on a particular group by spending more resources on their platform of popularity. Let people know who you are, what you do, and why. Provide a place for them to get to know your organization through quality content, and encourage interaction with your charity through likes, shares, and saves.

POS Software

Organization and management of data—whether it be financial, goal-oriented, statistical, or media related—is extremely difficult using purely hard copies and the human mind to keep track of it all. Point of Sale (POS) systems can do these things for you, and pull them all into one place for your convenience. A comprehensive POS system can help you manage donations, or track the development of your organization’s goals. Many POS systems exist with varying specializations or capabilities; look for a program that is most useful to you and your needs.

Provide Effective Communication

Any company requires several departments to handle different aspects of business management; for a charity that may include marketing, finance, production, or liaison work. Communication between those departments is essential for any business to run smoothly. Thankfully, there are online programs that make that communication easy while keeping the hassle of personal phone numbers and emails out of the equation. Messaging platforms often exist within email sites but are also available in different formats that allow for group and individual messaging, video chats, and collaborative documents.

For your organization to reach its vision through achieving its goals, it will certainly need the help that technology has to offer. Reach a wide audience with your well-developed content, organize your data with a minimal margin of error, and assure that your whole company is on the same page using the software programs available to you!

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How Data Can Be Your Friend in Winning New Customers

Every business knows they need to have enough customers to earn a profit. Retaining customers has its place, but earning new business is also essential. When it comes to winning over new customers, there are a lot of tools at your disposal. Data is one of the most valuable tools you can use in those efforts.

Gain Insights Into Your Audience

To effectively earn the business of new customers, it’s important to understand who they are. Your business and its products aren’t going to appeal to everyone, so if you know who they will appeal to you can focus on getting the attention of those groups. Start by gathering and analyzing data that focuses on your current customer base. Once you figure out who is already buying your products, you can start figuring out how to attract more of them.

Use Social Media Effectively

When used properly, social media can be a great tool for businesses. You know you can use it to reach out to and connect with consumers, and you know you can use it to post content. You probably even know that you can use it as an advertising platform. Do you know how to do it effectively though? If you aren’t using data to increase your effectiveness, you should be. Data can help generate ads that convert leads. You can use it to identify who you should be targeting with your ads and what types of ads are most effective at attracting new customers.

Identifying Effective Marketing Strategies

Data doesn’t just help you create effective social media ads. You can use it on a broader level to identify the most effective marketing strategies for your business on any platform. Most businesses have a pretty limited marketing budget that is generally based on their annual growth. To give your business its best chance at growth and customer acquisition, you should be focusing your marketing dollars on those strategies that give you the greatest returns. Use the data you collect on your marketing efforts to identify those strategies and pursue them.

Data is arguably one of the best tools you can use to earn new business efficiently. It can give you insights into your audience, helps you use social media more effectively, and gives you the capacity to identify which marketing strategies are most effective for your business. Make sure your business is collecting the right data so you can put it to good use.

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How to Build a Profitable Website from Scratch

When you are a stay-at-home parent, you have a lot on your plate. For some, learning how to contribute financially is a major part of daily life. With a profitable website, you can contribute financially and have the time and energy to focus on being a mom and making sure your kids have everything they need.

Find a Niche

You may think that targeting a general audience will give you a better chance for success but finding a niche will do more to help you get what you need. With a niche site, you are better able to find the people who are interested in your content, and that will help you to be more successful in the long run. To find your niche, look for the unique things about your brand or knowledge base and find ways to focus on those things. The more you can narrow down your niche, the easier it will be to make a name for your website and start making a profit.

Create Content

Making great content is essential to having a profitable website. Learning how to connect with your readers through interesting and applicable content will help you to stand out in the industry. Entrepreneurs can benefit from content creation training to improve their content strategy. It doesn’t matter what kind of website you are running, having high-quality content will satisfy your readers and help them to return to your website again and again. Creating a base of loyal followers comes from regular content that they love to read.

Integrate SEO

Most people find websites and businesses through basic searches online. That means that the higher your site ranks on search engines, the better your business will be. SEO is the way to improve your ranking on sites and make sure that your website is getting the attention it deserves. Spend time making sure that your content applies to customers and maybe even getting business listings for your websites. Steps like this will help you to be more productive online and will make sure that the right people can see and use your website.

Making extra money can be essential when you are a stay-at-home parent, and an effective website can be a great way to contribute monetarily. Once you’ve found your niche and are making great content, you are on your way towards having a profitable website.

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Technology That Can Save You Time and Money

Saving money is always a difficult prospect. It can be complicated when there are so many things pressing upon both your time and your finances. If you’re able to automate various obligations, it can make it possible to shave some of the expenses off the top. However, finding which apps could help your circumstances can be time consuming. Consider these suggestions to save money effortlessly.

FinTech Apps

Finance Tech apps can add a little fun to your savings, and begin as large or as small as you like. Some apps, like Cleo or Acorn are designed to throw a predetermined amount into savings for each small purchase you make. Others, like Oval, can have added instructions— they can, for instance, add a nickel or so to your savings from your checking account for every time you post on a social media site. It’s a tiny bit, but it adds up quickly, especially if you love Facebook during the pandemic!

Smart Home Tech

Some apps need devices in order to work properly, but a small investment in smart home devices can help you lower your bills as well. A programmable thermostat can reduce electric use when you aren’t at home. Being able to lower your electric bill by turning off lights from a distance is a definite plus! Other tech which could be stopped from using “vampire energy” are things like printers, DVD players, or other things which traditionally stay plugged in for convenience but which do not need to stay on all the time.

Shopping Apps

It goes without saying that you will still need groceries during a pandemic, but you don’t want to do a lot of physical shopping around. Online apps which offer savings are available for many services. Some, like Southern Savers, allow you to make lists of which coupons are available, and offer you deals you might not know about. Others, like Honey, allow you to find hidden coupons and retail codes to get your prices just a little lower. Still others, like Dollar General’s shopping app, allow curbside pickup.

Small amount of saving can add up quickly to larger savings. If you feel you’re behind, remind yourself that you’re years ahead of where you will be years from now if you don’t start! The most critical thing is to begin now and keep going. It can become a tidy sum even by the end of the pandemic!

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How Your Company Can Use Technology to Improve Customer Service

Providing excellent customer service is one of the best ways to retain customers and gain a positive reputation as a company. Thanks to technology, the burden doesn’t fall entirely on employees anymore. There are some ways your company can use technology that can help improve your customer service.

Use Chatbots

Thanks to chatbots, consumers can now interact with a business at all hours of the day. This can be wonderfully convenient for customers. This is especially useful since there is an increased expectation for instant gratification when it comes to using internet resources. Chatbots have varying levels of sophistication, each with their pros and cons. Which one works best for a given business will depend on what that business wants to accomplish with the chatbot.

Partner With Other Companies

Not every business can support having a personal IT department, but at some point every business will need to have some IT assistance. Technology failures are a sure way to ruffle customer feathers, so it’s imperative that you have access to quality support. This may mean that you need to partner with an IT company to help you make the most out of your technology. You shouldn’t necessarily partner up with the first company you stumble across though. You should ask a few questions to make sure the provider can give you the right service you need. Once you’re satisfied with the terms of service, then you can partner up.

Personalizing Marketing Emails

If you’ve ever gotten marketing emails that were irrelevant to you, you know how little attention those types of emails get. If that happens too often, they end up getting marked as spam and your customers won’t even see them. Effectively personalizing emails means that your customers are more likely to read them and act on them. This requires proper customer segmentation. Thanks to powerful analytics programs, it’s easier now to segment customers by different categories, such as gender, how much they tend to spend, what they usually purchase, and when they’re most likely to make a purchase. All of these factors can influence what marketing offers will be most effective and should be used to make the best offers possible.

Businesses should be taking advantage of technology to improve their customer service. With tools like chatbots, the option to partner with other IT companies, and the ability to personalize marketing emails, delivering excellent customer service is easier than ever. If you aren’t taking advantage of these tools, you’re missing out.

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