Innovations That Make a Global Supply Chain Possible

Having a global supply chain can offer businesses many advantages, including lower costs and more business connections. There are many different innovations used to keep global supply chains running. These innovations make the process much easier and allow for global supply chains to be possible in the first place.


There are a lot of moving parts when it comes to a global supply chain, so having the right tools helps to manage everything. Supply chain management software is just one great tool to use. This software can help keep track of products, customers, and clients. This includes making sure everything gets to where it needs to be in the right amount and at the right time. Supply chain management software is also useful for taking inventory, planning production, and managing data. Software can even help perform analytics that allows businesses to look at what is going well and what can be improved.


One challenge of a global supply chain is navigating all the differences that are seen worldwide. This is why standardization is key. Through standardization, it’s easier to make sure everyone is operating things in the same way so there is no confusion. While standardization is helpful for preventing unnecessary money loss or inconvenience, it can also be a major benefit to safety. GHS labels create standards for identifying chemicals no matter where in the world they are. Having this system in place can prevent any number of accidents and it ensures that everyone knows how to treat the chemicals and other substances that come their way.


With a global supply chain, it’s important to find ways to increase overall productivity, since people worldwide are dependent on the supply chain. One way productivity is increased is through automation. With automation, simple tasks are done quickly and easily. For example, many production plants will use automated robots to make their products. This removes any human error and it keeps production flowing at a constant pace. Automation also improves the experiences for the customer as well as all businesses within the supply chain. Many bottlenecks are removed from the process because of automation, so customers are receiving their products much sooner.

Overall, the global supply chain is advantageous to any business. Fortunately, there are many innovations that keep it running smoothly. It’s likely that more will continue to develop in the future and the global supply chain will continue to be a benefit to all.

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How to Make Your Photos Come to Life

With a camera built into every smart device, everyone is a photographer. And with social media platforms like Instagram and Facebook, sharing your pictures is easier than ever. You can improve the quality of your pictures with a few simple tools. Here are some easy ways to make your photos really pop.

Learn How to Use Editing Tools

Editing your photos comes down to understanding a few basic elements of photography. Some of these are contrast, clarity, sharpening, perspective, and saturation. When you can tweak these elements on your photos, you will end up with a more professional finish. Some good beginner tools are PhotoScape, Snagit, FastStone Image Viewer, Paint.NET, and GIMP. These software options are more user-friendly than typical professional grade tools, and are affordable to free.

Print Your Photos

In the digital age, it is tempting to keep your photos inside your phone, but you can do so much more with printing. A professional photo lab can print photos on a variety of surfaces. Traditional surfaces include photo paper, masonite, canvas board, and foam board. However, traditional surfaces have made way for glass, burlap, metal, and even wood. Each of these surfaces create a subtle difference to the finished product. As you can imagine, glass photos are sharp and appear three dimensional. Burlap photos look more muted. Photos printed on metal are sharp and vibrant. And photos printed onto wood allow the grain of the wood to subtly show through.

Learn Basic Smartphone Photography Skills

Even if you own a high-quality camera, there is a good chance that you use your phone to take most of your pictures. Just because your phone camera is small, doesn’t mean it can’t take quality pictures. Start by familiarizing yourself with the camera. If it has a pro camera mode, you can change your settings. The main setting that will be useful here is to use raw format. Shooting raw allows you more control when it comes to editing your photo later with an editing tool. It is also important to account for lighting. Smartphones will produce better images during the golden hours of the day—sunrise and sunset. Get a straight horizon by lining it up with your phone’s grid lines. You can also play with your zoom function.  

Photography is an artform that everyone can try. As you improve your picture taking and editing skills, you will find that your photos get a lot more attention on posts. To display your photos, play with printing surfaces to get the effect you want. Utilize the tools that are at your fingertips and have fun with it!

For more tips on photography, check out this article here!

How Technology Can Transform Your Kitchen

Technology is transforming the way individuals operate in their homes. At the center of your home is the kitchen. Naturally, kitchens are leading the way with sustainability and connectedness inside the home. Technological implementation makes it easier for families to save utility costs, increase energy efficiency and make everyday living much more simple. This article will discuss how technology can help transform your kitchen.

Smart Fridges

A smart refrigerator is one that is connected to the internet. Depending on the fridge that you choose, a smart fridge can offer several convenient features. Most smart fridge brands offer an app that you can install on your phone and monitor updates on your fridge remotely. Smart fridges present a few advantages, including keeping a grocery inventory. This will help you remember what groceries need to be ordered and will save you from buying unnecessary items. These fridges will also store and display recipes for you to follow while in the kitchen. Smart fridges can also make meal prep entertaining with music or movies on the refrigerator screen. With so many possibilities, the technology offered by your refrigerator can completely change how you operate inside your kitchen.

Automated Kitchen Assistants

Today, tech companies are changing the way individuals operate in their kitchen. With automated kitchen assistants like Alexa and Siri, these gadgets can help you as much or as little as you like. An automated assistant can display recipes, set timers, and give you cooking tips. These devices can also display your schedule for the day, weather, and efficiency use of all the appliances in your home. These assistants can also be synced with the other smart technology in your home. They will then monitor and let you control gadgets from the home screen. This is an easy way to multitask and be more efficient with the help of a small assistant.

Touchless Faucets

Everyone knows that things can get a little hectic and messy in a kitchen. A touchless kitchen faucet is a convenient feature in any kitchen. Touchless faucets use technology that allow you to start the flow of water without touching the faucet. Instead, you can place your hand under the spout and a sensor will turn on and off the water when it detects motion. These faucets are extremely convenient, save water, decrease utility costs, and enhance hygiene. You reduce unnecessary water flow and keep germs from accumulating near kitchen sinks. For many, this kitchen upgrade can yield high returns for being user friendly and keeping your kitchen clean.

Smart Kitchen Cabinets

Cabinets play a major role in smart kitchens. A wide variety of cabinets are made to increase efficiency and enjoyment. Smart cabinetry can be automated to open and close, reducing wear on your cabinets. They can also offer simple storage solutions. Open shelves are good to have when you don’t have room for cabinets. They increase storage and create easy access. Pull out shelves are great for pots, pans, and small objects. Pull out shelves help minimize frustration when you need to grab ingredients from your cabinets. Cabinets fixed on your island can add storage and extra storage space. Charging stations are also valuable for using appliances throughout your kitchen.

Energy Efficient Appliances

Today, there are appliances that can suit every individual’s needs. Appliances have come a long way with the development of technology. Energy efficient appliances increase performance and decrease utility bills. An energy star rating means the appliance has met the criteria set by the US Environmental Protection Agency or the US Department of Energy. For example, qualified refrigerators are at least 15% more efficient than the minimum federal standard. Investing in energy efficient appliances will save you money in the long run while reducing your carbon footprint.

Intentional Lighting

Lighting can make a big impact on the feel and usability in your kitchen. For example, brightly lit areas tend to bring more life and noise. Dark areas in a kitchen can be difficult to cook in but are useful at night or when you want to create a relaxed environment. Today, there are endless lighting options available to you. Layered lighting, ambient lighting, cabinet lighting, and so much more will help you achieve your desired aesthetic for any situation. Dimming lights will also help you control how much light you receive, in what areas, and at what time of day. By capitalizing on different types of lighting you add depth, character, and usefulness to your kitchen.

Kitchen Countertops

Countertops can be one of the most important elements in your kitchen. Technology has developed new countertop materials that are durable, and aesthetically pleasing. When choosing your counter, it is important to consider the kind of use it will experience. Solid surface countertops are more resistant to stains, moisture, sunlight, and heat. Marble looks sleek and appeals to serious cooks because it is scorch resistant and durable. Hardwoods are also popular because they can be refinished multiple times and any marks can be sanded out of the wood. Consider all your kitchen needs, the aesthetic you are going for, and choose your kitchen countertops accordingly.

Guided Cooking

Like a smart fridge, many appliances offer guided cooking. With the integration of apps, you can expect to find guides to cooking on almost any appliance. Some appliances like microwaves and ovens have automatic sensors that will heat your food perfectly every time. They can keep track of the meal you are making, the temperature, and timing of each dish. These appliances can offer expert advice, right when you want it. The touch screens and app integrations on small and big appliances are making it easier for individuals to produce high quality dishes with minimal effort.

The main purpose of technology is to help kitchens save energy and time. By saving these two elements, a home becomes more sustainable and efficient. With the kitchen being the heartbeat in your home, efficiency keeps all systems running consistently and effectively. Use technology to transform the way you use your kitchen and enhance your experience.

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How Tech Can Make Your Home More Comfortable

In the past, technology was something that made spaces feel foreign and cold, but that is no longer the case. In fact, in the current era, you can actually use technology to make your home feel both warmer and more comfortable. And when you harness the power of technology, you can start enjoying your home more and running a more efficient household than you thought possible.

Smart Thermostats

One of the best tech upgrades you can give your home is the benefit of a smart thermostat. On cold winter nights, there is nothing more uncomfortable than having to get out of bed to go change the thermostat. With a smart thermostat you can adjust the temperature from the comfort of your bed with a smartphone app. In addition, smart thermostats can also help you to get a better understanding of your energy use and start running your home a little more efficiently. You can even program your smart thermostat to adjust the temperature automatically depending on the time of day and whether anyone is home. And if you think you left the heat or AC on too high when you are away from home, you can turn it off with the touch of a button.

Home Security

If there is anything that can make your home more comfortable, it is that you feel safe in your space. If you aren’t sure how to make that happen on your own, a home security system is a great option that can keep you feeling safe and ensure that your home is comfortable for you and your family. There have been great technological advances in home security in recent years that can make it even easier for you and your family to stay safe when you are at home. You can even modify your security system to better fit your needs and the needs of your home.

Smart Kitchen Appliances

The kitchen used to be a place with very limited technology, but now there are many tech options that can make your kitchen more usable and more fun to use as well. From your oven to your fridge and even your microwave, you can fill your kitchen with high tech smart appliances that will help to make preparing food easier and more fun. There are smart fridges that can let you see inside from your phone or ovens that can be programmed to start cooking at the right time. Kitchen tech can make your home feel more amazing and make it easier for you to prepare meals for the people you love most in the world.

Enhance Your Patio Experience

Even your patio can become more tech friendly, which can make entertaining even more fun, whether it is the middle of the day or late in the evening. You can include sound features in your patio so you can even make sure that you have great music playing all night long. In addition you can use tech features to make your patio warmer and more comfortable. Despite the tech upgrades, you also want to ensure that your low tech options are in good condition as well, it’s especially important to have comfortable patio furniture. You should keep wood furniture out of the sun to prevent damage.

Smart Smoke Alarms

When you are at home, your average smoke alarm can let you know if there is a problem in your house. But if you are away, the standard smoke alarm simply isn’t equipped to let you know about the problem. A smart smoke alarm can alert you of a potential fire whether you are across the street or across the world. That means that you will be able to address a fire earlier and ensure that your family and your belongings are safe and sound. It is always a plus to have an extra layer of protection for your home.

Smart Bathroom Features

If you are like most consumers you probably don’t think about your bathroom as a place in your home that is in large need of technology. However, having smart bathroom features can make your home more comfortable and more efficient. For example, smart toilets can use significantly less water than traditional models, and they come with a variety of other features. Even radiant heating can be a great tech option that can make your bathroom a more comfortable place to be. When you upgrade your bathroom with smart features, it is more comfortable for everyone.

Smart Lighting

Walking through your home in the dark can be a challenge and it can even be dangerous if you aren’t careful. But if you have smart lighting, you can avoid stumbling to the light switch when you need a late night snack. Instead, you can turn on the lights with a touch of a button that will immediately illuminate what is in the room in front of you. Smart lighting can also allow you to adjust the amount of light you have in the room and turn lights on and off from wherever you are. This can be a great safety feature if you are away from home.

Smart Locks

Another great advancement is smart locks. These locks allow you to open your doors with a code or an app from your phone. These are great if you have short term guests or run an airbnb as well since you can grant people temporary access. You can also check to see if you forgot to lock your doors from your phone no matter where you are. This can give you a sense of safety and security that will make your home a more comfortable place.

When you embrace technology in your home, you can start to enjoy your space more and feel more comfortable. No matter where you live, you can make your home a better place with a little infusion of technology. And then you and your family can get even more out of the home you love to be in.

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How to Safely Store Data at Your Business

If you’re a small business owner, you deal with a lot of data! From customer credit card info, to all of their paperwork, invoices, and any projects you’re working upon, all of those little bits and bytes add up to some gigantic storage needs. And, you want both your clients and your team to be able to access files working remotely as well. What are some of the best ways to safely store all of that data at your business?

Use On-Site Storage

It is possible to store data on site safely! You do, however, need to have a cyber security expert to professionally assess your needs. One of the issues with doing old-school backups is that they take more and more time to backup as they grow. Older files also get backed-up in multiples. This can include batch storage and network storage solutions. However, this way you have a firm backup of all of the data saved, if you schedule backups regularly. Skip one? Oh, well, all those new files are gone.  

Use Cloud Services

Storage in the Cloud is another great option for many businesses, again with cyber security checks. Microsoft Azure, for example, is one of the most reliable cloud platforms in the world. This type of storage gives you the chance to save both space and electricity, as all of your data is stored off-site. Remote workers can access it as well, which is always a bonus if you have those who work remotely. Some services, like Dropbox, are secure enough that legal offices use them habitually.

Disaster Protected Storage

In the instance of a severe disaster, having critical files backed up in a way where restoration can happen easily is critical. A DAS or NAS system takes all of your critical files and protects them completely. Even if most of your storage is uploaded to the cloud, having a storage system which is both fireproof and waterproof can make you feel a great deal less worried about ongoing storage needs, and know that your files are permanently protected.

Regardless of what sort of system you plan on using, making sure that they are safely protected is critical to your business. Ask your cyber security specialist what option is best for your type of business. It’s the most critical thing to have that you hope you’ll never actually need but will be grateful if you do!

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Online Business Tools You Need to Stay Relevant

Never before has it been so easy to run a business online, but that being said, there are still some difficulties that can come with being online. For the most part, if your business is entirely online, you need to make sure that your website runs well and that it looks great for all the people who use it. Having the right tools in your belt will make it much easier for you to ensure that your online business is relevant and competitive with others online. 

A Mobile-Friendly Website 

Most people do the bulk of their online browsing and purchasing through their phones at this point. That means that if your website isn’t optimized for mobile users, you can miss out on a huge portion of the market. It is probably in your company’s best interest to hire a professional web developer to make sure that your website runs well and that you are able to get all the mobile traffic you need. You also want to make sure that everything looks great and works well on the mobile portion of your site, which can be a difficult task to take care of. 

Social Media Management Software 

Social media is becoming an increasingly important element of all businesses, so you want to make sure that you are managing your social media platform as well as possible. Tackling that task on your own can be frustrating and end badly if you don’t put in the work on a consistent basis. With social media management software, you can make your life a lot easier and ensure that things are moving smoothly for your business on social media. Things like delayed posting and analytics are some of the best features of social media management software and can help you to get things done more effectively. 

Contact Lists 

It’s important that you keep track of your contacts so you can keep your business growing and not lose out on any promising leads. Make sure you are collecting contact info from people who visit your site. With that information you can send them your newsletter and keep them informed of any sales or changes. Make sure your contact lists are well organized so you can always find who you are looking for whether it is a customer or a business partner that you want to work with. 

Payment Processing Tools 

Your business can’t do very well if you aren’t able to receive payments in an easy way. That’s why you want to make sure that you have access to the best payment processing tools available. The easier your payment process is for your customers, the more likely they are to follow through. If you can accept a variety of different payment types that will help you to increase your reach and make sure that your business is able to accomplish the goals, you have it. Do your research so you can find the best payment processing software for your needs and the needs of your customers. 

An E-Commerce Store 

If you are doing business online, you need a place for your customers to purchase your products. An e-commerce store is a great way to make that happen and they can give you a great deal of customization. Many ecommerce platforms allow you to add additional sales channels. It’s important that your e-commerce store is easy to use and convenient for your customers. You also want to make sure that you understand how it works and how to fix problems when they come up. Sometimes you will do this yourself and sometimes you can simply reach out to the platform for assistance. 

A Business Plan 

It may seem obvious, but many people still get into business without any sort of business plan. Putting together your business plan will give you something to turn to and help you to have guidance when you get stuck. You want to be fairly thorough in your business plan, but you also want to build in flexibility. Sometimes things change and it is important that you are able to adjust as necessary when those changes occur. Every business has different needs and your business plan can help you to figure out what your business has to offer. 

Regular Content 

The content you produce for your website can be used to perfect your SEO and to build meaningful relationships with your customers. It is important that your content is published on a regular basis and that it is applicable to your audience. You also want it to be interesting to read so your readers are more likely to return to your e-shop. Make sure that you write for your audience first and then get keywords in as naturally as possible, so it doesn’t inhibit the experience for your customers. Search engines are designed to meet the needs of the people, so you should be working to meet those needs as well. 

A Niche 

Getting specific with your business idea will help you to better target your audience and waste less of your funding on advertising to the wrong people. When you choose a niche, it gives you more freedom to create content and products that you and your customer base are interested in. It may seem counterintuitive to narrow your audience, but it actually pays off in the long run and makes your business much more approachable and easier to market. 

A Strong Home Page 

The homepage of your website is where most people will start their interaction with your company, so it needs to be great. Since your homepage is where many people will start their journey with your company you want it to highlight the most important elements of your shop. You also want it to be visually interesting and easy to navigate. Focus on your home page first and then move on to the rest of your website design so you can be sure that you catch and keep your customer’s attention. No matter what kind of business you are running, your home page should quickly and effectively relay that to your customers. 

Good Security 

Keeping your data safe is essential to the success of your business, so you need to make sure that your security is sufficient and up to date. You are responsible for your company’s data and for the data of your customers. It’s important that you take care of that data and have ample security to protect it from breaches. Sometimes outsourcing this security can be the easiest way for you to make sure that your business has the protection it needs. You can search around to find the best security provider for your budget and the kind of data you need to protect. 

Running an online business is a rewarding opportunity, and you can make it even better by utilizing the best tools available. Technology continues advancing so staying on top of the latest business trends online is an important part of making your business work. You don’t have to try everything at once but start improving your website and online presence a little more every day so your business can be as successful as possible.

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How to Cut Electricity Costs Without Sacrificing Comfort

Utility costs are nothing anyone wants to think about, but when your electric bill gets high it can put a damper on even the best day. That’s why it is important to make sure that you are doing what you can to make sure that your electric bill can stay as low as possible. The important thing is making sure that you are still able to be comfortable in your home while saving money on your electric bill each month. 

Insulate Your Home Better 

A lack of insulation is one of the most common ways that energy gets wasted in a home. And if you are wasting energy, it will be reflected in an especially high electric bill. That’s why it is important that you make sure your home has a high level of insulation to keep your heating and cooling where it needs to be. For starters you want to insulate your attic and around windows and doors if you haven’t already. Then you can inspect your home to find areas that have limited insulation and improve it as much as possible. This method can improve your electric bill while also making your home more comfortable. 

Use a Renewable Source 

Converting to a new energy source is another tool that you can use to decrease or even eliminate your electric costs. There are many options for alternative energy, and they can all be highly effective, depending on where you live and your household’s needs. According to Rabe Hardware, geothermal can heat and cool a home with 70% less power than a traditional HVAC system. Whether you go with geothermal, solar, wind, or another option, you will be able to save significantly on your electric costs each month. 

Get a Programmable Thermostat 

As Smart Energy points out, developing energy efficient habits can be a major hurdle, but with a programmable thermostat you can take a little bit of pressure off. By programming your thermostat, you can make sure that it is on when you need it and that it is never heating or cooling your home too much when no one is around to appreciate it. 

Keeping your home as efficient as possible while staying comfortable is a balancing act, but it is definitely something you can handle if you take the time. By changing your habits and your equipment, you can easily implement a new system that will keep your electric costs low. It’s never been a better time to start saving money on electricity.

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How to Make Your Business Carbon Neutral

For your business to be carbon neutral would mean that you have no net carbon dioxide released into the atmosphere. This means reducing emissions while also doing what you can to make a positive impact. Making your business carbon neutral is what your business can do to help fight climate change.

Pay Attention to Your Supply Chain

A step to making your business carbon neutral is to pay attention to your supply chain. Supply chains account for 80% greenhouse gas emissions. Supply chains differ from business to business, so you must analyze your business supply chain carefully to get an accurate view of your carbon footprint. You can help your supply chain be more efficient by utilizing space. So many shipping containers are mostly empty. You can better utilize space by making sure your product packaging is right for your product and doesn’t add to wasted space. By using better packaging materials, you can also help lower your footprint. Sustainable packaging needs to also be durable enough to prevent damage and cause further issues.

Adopt Renewable energy

Renewable energy can do two things for your business. First, it will help make your business more carbon neutral. Second, it can help you save money. One source of renewable energy that is easy to adopt is installing solar panels. Solar panels can be utilized to run the business instead of taking power from the grid. By using solar you can dramatically decrease your carbon footprint. Solar removes about 10,000 pounds of CO2 from the air each year. It also will save your business money because the solar panels will cover most, if not all your energy needs.

Carbon Offsets

Carbon offsets help to reduce greenhouse gasses and reduce your carbon footprint. A carbon offset is a reduction of one metric ton of carbon dioxide emissions. These are investments in projects that actively reduce these emissions. These products can capture greenhouse gasses or produce energy. These could be projects at a landfill to prevent methane gas from entering the atmosphere, wind power, or a project to promote healthy growth of forests.  

Your business can play an active role in helping fight climate change. Taking steps to make your business carbon neutral is key. You first need to be aware of the impact of your business so you can make improvements. You can improve your supply chain, adopt renewable energy, and purchase carbon offsets.

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8 Reasons to Be Excited About the Future

It’s hard not to think about the future and have an opinion about it. Some people get scared. Fear of the unknown, after all, is one of humanity’s biggest concerns. Other people get excited and look forward to technological advances, hoping that they will increase the quality of human life.

No one can predict the future for sure, of course, but what experts can do is forecast and reasonably predict based on current variables. There are multiple areas in which applied technology has already yielded promising results, giving a clearer picture of what sort of advancements the future may hold.

So if you’re more the type to sit and wonder about what sorts of things we may be able to do in the future, here are a few reasons to get excited about what’s to come. 

Self-Driving Cars

Okay, being honest, who isn’t a little excited yet simultaneously terrified about the idea of self-driving cars? For those already driving, the idea of AI superseding human judgement can seem a bit unnerving. But perhaps it won’t be all bad. The vast majority of car accidents are caused by human error, and many people believe that the roads will actually be safer with self-driving cars, since AI will not have to contend with distractions like their human counterparts.

Interestingly, some companies have noted that when AI is created to drive too much like humans, car crashes still happen. So now the challenge is…create something that doesn’t think like a human, and somehow get the other humans to accept it.

Artificial Intelligence

Okay, same thing here—so everybody’s a little scared about robots taking over the world, but in the meantime, you have to admit that they can do some pretty cool stuff. Artificial intelligence can now design other artificial intelligence. Not that’s something.

Ideas for how AI can change the future are limitless. From nanobot medication pills to helping humanity harness solar power, the applications of AI run across every area and sector you can think of. AI is what’s going to drive those self-driving cars you’re so excited about. One thing’s for certain, though—AI and humans will be writing the future together.

Clean Energy

It’s a safe bet that clean energy technologies will play an increasingly large role in the world’s electricity grids. Although it’s still uncertain as to how much of fossil fuel production will be replaced by renewable energy, it can be reasonably predicted that green technologies will continue to increase in market share. In fact, renewable energy is growing at a faster rate than its fossil fuel counterparts. This is in large part thanks to technologies that are making it ever more viable. 

It’s now more beneficial than ever, for example, to install solar panels in your home. Many states as well as the federal government now offer substantial tax subsidies for installation.

Advances in Healthcare

Everyone’s excited about this one. Technology applied to medicine is yielding some pretty cool results, and a lot of them may mean an extended quality of life. Many of the challenges doctors have been facing for hundreds of years are now beginning to come within grasp. Virtual reality technologies, for example, have shown promising leads in treating patient pain and in managing some mental health conditions.

Technology has impacted almost every field of medicine so far. Dermatology, for example, may be able to use 3D printing in the future to create new human skin. Many dermatology services will only get better as new technologies are developed.

Additive Manufacturing

And speaking of 3D printing…here’s some more really cool stuff to look forward to. 3D printing, also known as additive manufacturing, is starting to change the face of manufacturing around the world. Processes such as generative design, an AI platform that incorporates 3D printing, can help manufacturers create and test new products quicker and more efficiently. That may mean cheaper goods for you, and more profits for manufacturers.

But 3D printing isn’t just for making consumer goods. It also has huge implications in the healthcare field, where doctors are currently exploring the idea of 3D printing human organs and tissues. Crazy but true!

Space Travel

Okay, how could you not be pumped up about space travel? Even if you’re the type who doesn’t plan on flying into space, ever, you have to admit that the brand new world of space tourism is a pretty cool concept. And with Branson, Bezos, and others recently heading into space for a few days just to take in the sights, the dream has become an attainable reality in many ways.

SpaceX, Elon Musk’s space exploration company, is already experimenting with fuel-efficient rockets and reusable boosters, lowering the cost of buying yourself a ticket into space. Who knows—maybe one day you’ll be heading to the spaceport instead of the airport.

Going to Work

Or rather…not going to work? Already, with the advent of COVID-19, many businesses have begun making remote work a permanent part of their company culture. Many companies already allow employees to work from anywhere they choose, as long as they’re still available by teleconference.

It’s also interesting to think what the future of work may look like as AI advances into more and more areas. Some folks guesstimate that as many as half of the current jobs in existence are automatable. But some others say that AI is nowhere near that point yet. It does seem certain, however, that AI and humans will be working together in the foreseeable future.

Flying Cars

Had to throw this one in!

Because after all, is the future really the future if it doesn’t include a flying car? If humanity is flying in space, building organs using a computer program, and has AI driving cars—shouldn’t that mean that flying cars aren’t far away?

In reality, there actually are a few flying car prototypes out there, expected to hit the market in the next few years. So nothing yet, but maybe…soon?

When it comes to envisioning the future, sometimes it may feel as if the world is your oyster. In the last century alone the world has seen so many technological advances that it has become both scary and fascinating. It’s hard not to think of what’s coming next, but either way, it’s never quite what you think.

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How Software Can Improve Sales at Your Business

Today, selling your product or service demands strategies that are targeted, cost-effective, and flexible. Digital marketing and sales platforms are clearly the best choice. To stay competitive and increase sales at your business, you should make use of the right software and technology platforms.

Identify the Right Customers

Sales intelligence software can help identify your target audience and reach potential customers. This software can analyze data, such as customer demographics, buying patterns, or interests, to generate sales leads in specific advertising niches. They can also build statistical models to guide the timing and frequency of marketing campaigns, individual contacts, or follow-ups. 

Some software can also filter out accounts that might be outdated or deactivated. They can also keep track of when repeat customers might be likely to buy again. Others include features that give advice about what kind of message or tone will appeal best to your customer base.

Analyze Your Key Metrics

Technology platforms can also help you analyze your key metrics. Knowing these metrics can allow you to assess sales performance, identify strengths, focus on opportunities, and make adjustments in strategies to optimize conversion rates.

Software can track and analyze customer engagement such as email responses, pageviews on your website, shares on social media, and other indicators of interest in your business. This knowledge allows you to stay up-to-date with the changing needs of your target market. For example, reduced pageviews can indicate you need to rethink your advertising. A quick adjustment to your website or a promotion on social media can get you back on track.

Use Integrated Marketing

Integrating your marketing strategy can save time by allowing consistent messaging across multiple channels. On any day, potential customers may visit several social media sites, play online games, watch videos, use business email, and more. They’ll be more likely to notice and remember your advertisement if it appears uniformly and consistently wherever their digital activity takes them. 

Several software tools allow efficient delivery of marketing messages to several social media platforms at once. You can also monitor engagement and responses from a centralized place.

As you continue to compete for sales in a rapidly-changing market, using the latest software can save you time and money. There are many platforms to choose from, but all are user-friendly and easy to adapt to your business’s specific market niche. Well used, these digital tools can increase your sales and performance.

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