Samsung adds India to the (very) short list of countries that has the Burgundy Red version of its year-old flagship phone.
Just as Apple unveiled its PRODUCT (RED) Special Edition versions of the iPhone 8 and iPhone 8 Plus this week, Samsung also does something similar. The South Korean tech giant quietly rolled out a Burgundy Red edition of the Samsung S8 to the Indian market.
The S8 was Samsung’s flagship phone last year. The additional colour is part of a series of efforts to bring back interest to the phone after the launch of the S9. Earlier this month, the company lowered the prices for both the S8 and the S8 Plus.
Aditya Babbar, Samsung India’s General Manager, hopes the new colour will appeal to more people.
“Galaxy S8 continues to be a bestseller, even a year after its launch. The limited edition of Galaxy S8 will set our consumers apart from everyone else. The Burgundy Red edition of Galaxy S8 will wow consumers and allow them to express their own personal style”, she said in a blog post.
All the features are similar to last year’s Samsung S8. The Burgundy Red edition of the phone was only previously available in the South Korean market.
The Galaxy S8 in burgundy red-coloured variant is priced at Rs 49,990 or about $766. It will be available for orders this Friday, April 13. Retail stores also offer a cashback of Rs 10,000 for more savings.