Netflix has added a slew of 30-second video trailers to its app, a feature very similar to Stories.
After limited testing of the feature last month, Netflix finally added the 30-second video trailers to its app yesterday. Currently, it is available for iOS users and will be coming to Android soon.
The company announced the feature through their blog. “Mobile previews present members with a fun, simple, and easy way to learn about all the new content on Netflix — and find something great to watch even faster.”
The previews look very similar to Instagram and Snapchat Stories, being optimised for a mobile screen and having circular thumbnails. The trailers also play like a slideshow, allowing users to tap or swipe to skip to the next video. A button can be clicked to add a show to a Watch Later list.
Netflix has been offering previews of their shows on the web and through its TV app since last year. However, according to their data, a fifth of all viewing occurs on mobile devices. That’s why the mobile previews are staying for good.
“Years of testing has made it clear that video previews help our members browse less and discover new content more quickly. With the launch of mobile previews, we are bringing a video browse experience to your mobile phone in a fun and mobile-optimized way,”
The company also made headlines earlier this week by reaching a total of 125 million paying subscribers worldwide, taking over Amazon and Hulu. Despite increasing its fees, Netflix was able to get 7.4 million new subscribers in just the first quarter of 2018.