Instagram is changing their algorithm to make things a little “more timely”.
We’ve been asking this for a long time – we want to see posts on our feed as they are posted. And Instagram finally listened, well sort-of.
In a statement, the image-sharing app announced that they are making changes to ensure that news posts are more likely to appear first on our feeds. In other words, Instagram’s algorithm will not meddle with our feeds as much as they used to.
The new algorithm is designed to give you more control over your feed.
The app is now currently testing a “New Posts” button. Rather that it happening automatically, this button lets you choose when you want your feed to be refreshed.
So basically you can scroll through Instagram as much as you like and you won’t be accidentally taken to the top of the page. Tap it and you’ll be taken to the top of the feed where new posts come in.
According to Instagram, this new feature will help your feed “feel more fresh” and you “won’t miss the moments you care about”.
The improvements are probably in response to the usual complaints on how sometimes you see posts over and over again. Or sometimes, it only shows posts by those people you usually interact it.
“We did this via a number of changes, including an adjustment so that very old content does not get bumped up higher in feed,” explained Gabe Madway, Instagram’s spokesperson.
Do take note that they are not returning to chronological posts.
“Instagram’s feed ranking is powered by machine learning, which is constantly adapting and improving based on new data,” Mr. Madway adds. “But this is a nice change that people should notice.”