The latest Hero camera from GoPro features a 2-inch touch display, is waterproof up to 30 feet and only costs $199.
According to the news released on their website, this camera is the “perfect GoPro for kids, adventurous social sharers and travelers.”
“HERO is a great first GoPro for people looking to share experiences beyond what a phone can capture,” says Meghan Laffey, GoPro’s SVP of Product. “HERO makes it easy to share ‘wow’ moments at a price that’s perfect for first-time users.”
GoPro’s latest offering carries most of the features that you can find in their higher-end models. This includes a 2-inch colour touch screen, video stabilization and noise control.
It is also waterproof up to 30 feet and is “extremely durable”. The camera is also compatible with GoPro’s existing mounts and accessories.
But with the lower price of course comes lower specs. The Hero only records 1440p at 60fps, far from the 4k resolutions offered by the Hero 5 and 6. Images taken are limited to 10 megapixels. This is lower than the 12 megapixels available from the higher-end models.
Other features that are not available include exposure control and the ability to attach external microphones.
This move is probably the first step from the company towards “resetting expectations”. Earlier this year, they had to layoff 200 staff members as they dissolved their drone division.