Google rebrands Android Wear to Wear OS

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Google has decided to re-christen their line of wearable technology to Wear OS by Google effective immediately. This is in a bid to attract more iPhone users to consider the product without the whole iOS vs Android saga clouding their choices.

Wear OS by Google
Google’s new smartphone operating system (Credit: Google)

In a blog post from Google’s Dennis Trooper, he mentioned that one out of three new Android Wear owners also uses an iPhone. He explained that “as our technology and partnerships have evolved, so have our users.” In addition, he emphasised that the rebranding “better reflects our technology, vision, and most important of all – the people who wear our watches.”

This change comes before the Baselworld 2018 expo this week. This three-day annual event takes place in Basel, Switzerland and is the main avenue for the world’s top watch and jewelry makers to come together and show off their latest products and innovations.

To mark these changes, Google has created a new landing page and a new Twitter feed.

In February, LG Style and the LG Sport smartwatches were launched together with Android Wear 2.0. This also brought the support to iOS.

There’s no word yet as to how they will go about with the switch to existing Android Wear users but most likely through software updates while the new devices launched will be under the new Wear OS moniker.

Google has also kept mum on whether there will be new products to be launched in the upcoming Baselworld expo but we will definitely be keeping an eye out. A new Pixel watch perhaps?

Stay tuned!