Social networking giant Facebook is trying to stop the proliferation of fake “Likes” in their website caused by malwares, spammers and black marketers, as the company tries to legitimize their site being an advertising platform.
According to Facebook, the number of likes is said to go down by about 1 percent after they weed out all those unwanted “Likes”.
Though it sounds like a few percentage of the “Likes” being garnered by the site in total, it still is a welcome development to legitimate businesses and accounts.
Facebook posted in their official blog, “Newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users or purchased bulk Likes.”
The post added, “While we have always had dedicated protections against each of these threats on Facebook, these improved systems have been specifically configured to identify and take action against suspicious Likes.”
Companies can buy “Likes” from certain sites which Facebook considers as a black market.
Another problem that causes these unwanted and illegitimate “Likes” are spam programs which deceive Facebook users into liking something when they do something such as watching a video from the site.
Facebook isn’t the only one facing this dilemma, as Google and Twitter have reported that they also suffer from this problem.
Image Source: dawn.com
