Microsoft’s search engine, Bing, has been lagging behind the search engine wars. Now, the company is on the offensive after they told Mashable that they have inked a deal with Amazon to be Kindle Fire HD’s default Web browser.
The deal was only finalized a few days ago according to general manager of communications and influencer marketing of Bing Adam Sohn. This makes Bing the default engine of the Kindle Fire HD and the new Kindle Fire tablets, though users can opt to change their default browser preference.
Amazon is the second company to have a tie-up with Microsoft. Research In Motion was the first company to have a deal with Microsoft. RIM will power search and maps of BlackBerry phones from then on.
Bing has slowly but surely gained market share. Bing is currently used by individuals 15.6% when they search something online.
Microsoft has been losing money on their online services division and Bing is a big part of it. Instead of cutting the lifeline of Bing, Microsoft is trying to revamp and rejuvenate the fledging search engine.
It may take a while, but this partnership could eventually lead to more usage of Bing.
Do you think that Microsoft did the right decision in maintaining Bing?
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